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    Head of External Communications - Geneva, Schweiz - Union Bancaire Privee

    Union Bancaire Privee
    Union Bancaire Privee Geneva, Schweiz

    Gefunden in: Talent CH C2 - vor 1 Tag

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    Beschreibung

    Head of External Communications

    Description

    Union Bancaire Privée (UBP) is one of the largest family-owned private banks in the world. But what makes UBP really unique is its corporate culture, which combines modernity and tradition. Although UBP was founded in 1969, its origins can be traced back to the 17th century and the start of a long line of financiers and diplomats of whom Edgar de Picciotto and his descendants are the successors. Today, the Bank's staff draw their inspiration and drive from the founding family's subtle blend of strong moral values and pragmatism, which to this day remain the key to UBP's success.

    Mission

    We are looking for a new position of Head of External Communications.

    Challenges

    Define & implement Group PR Strategy (media / social media/ digital media).Contribute to advertising / sponsorships plan.Manage UBP's image and reputation.Position UBP as a key player in Wealth Management and Asset Management in key markets.Build strong employer branding.Establish thought leadership on key expertise's.

    Main responsibilities

  • Oversee Group world-wide press relations (print, TV, etc.) with local media relations team (Geneva, Zurich and Hong Kong) and via half a dozen PR agencies world-wide.
  • Increase readership/audience leveraging all communications channels
  • Define & manage the implementation of Digital media strategy (LinkedIn, X, Facebook, WeChat, Instagram)
  • Streamline and promote external content (annual report, investment content, white papers, ExCo members interviews) leveraging all channels
  • Articulate specific communication plans with stakeholders to promote UBP's investment expertise internally (AM and Investment Services)
  • Recycle/curate content into fitting format: news, articles, videos etc. Vulgarize content when necessary
  • Elaborate content planning - Ensure consistency across all media/support
  • Management of a team of 5 people

    • Core competencies

  • Long experience with media relations minimum of 5 years in dealing with media requests.
  • Digital vision – at ease with all social media platforms and digital communications tools (display, SEA etc)
  • Capacity to leverage and develop clear digital media strategy

    • Project management:

  • The ability to articulate complex projects with different stakeholders
  • Good experience to lead the planning
  • Development, and execution of specific projects
  • Content editing Copywriting

    • Excellent written communications skills:

  • Experience to write, rewrite or edit complex /investment communications with a strong command of English

    • Education

  • Education: Master Degree

    • Experience

  • Years of experience: +10 : senior
  • Experience required: Solid Investment / background. Minimum of 5-10 years' relevant experience in WM/ AM .
  • Experience in private banking: Mandatory

    • Language

  • English: Fluent
  • French: Advanced

    • Personal skills

  • Swiss resident: Optional
  • Teamwork and Inclusion
  • Collaborates with other team members and contributes productively to the team's work and output.
  • Flexible, dedicated, respectful, team-player
  • Work under pressure
  • Ability to juggle many projects and meet deadlines in a high-energy, fast-paced environment
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