Sarah-Jane Mason

My passion lies in travel, tourism, and exploration. With over 15 years of in-depth International experience across the Travel Industry, including B2B partnerships, contracting, product development, training and event management. My positive outlook, endless enthusiasm and ability to communicate at all levels allows me to adapt to all situations.

Developed and maintained strong B2B partnerships 
Developed integrated communications strategy, working with technical teams including reservations, procurement, online/web marketing, content writers
Excellent presentation skills when speaking at global sales conferences and online via webinars and workshops
Strong training skills when delivering the brand message to Tour Guides, Ground staff, sales and marketing teams
Initiated and negotiated contracts with suppliers/vendors
Yield Management and revenue growth of the new product destination
Responsible for product development from ‘Idea phase’ to ‘go to market’. 
Lead the strategic direction with the ability to deliver realistic ideas for product expansion
Delivered recommendations from market analytic reports 
Monitored market trends and competitor analysis

Developed leading edge integrated trade & consumer marketing campaigns 
Exceptional networking skills, developed new trade partnerships 
Monitored market analysis reports and delivered strategic recommendations
Managed regular press/trade familiarization trips, training seminars, workshops and events