Alisa Meshcheryakova

Press Officer, PR manager with over 10 years of experience. Demonstrated success in improving brand and stakeholders images, accomplished through planning, designing and implementing PR strategies, initiatives and creative campaigns fir external and internal audiences. Extensive experience in organizing events with top officials following diplomatic protocols.

Head of PR & SMM
Lev Haolam (Jerusalem, Israel)
09/2021 - 09/2022

• I developed PR and SMM strategy with full management of campaign budgets for the US market.
• Prepared all launch press materials and external copy. Created the company’s voice for social media and community channels. Defined KPIs per channel and campaign. Monitored SEO and web traffic metrics. 
• Hired and built a strong marketing team.

Spokesperson
Forextime / Alpari International (Limassol, Cyprus)
01/2018 - 08/2021

• Significantly increased the profile of the company owner in public with top media outlets and through internal and external events with top officials (press conferences, gala receptions with the President of the Republic, Prime Ministers, etc).
• Wrote press releases, news, interviews, speeches, etc. Promoted and prepared content for social media and websites. Managed the internal communication strategy.
• Full management of the charity projects for Shareholder's foundation. Promoting the charity and its aims in Cyprus and Mauritius. Working partnerships with the leading NGOs: Red Cross, SOS children villages, etc.

Press Officer
Federal Agency for Youth Affairs (Moscow, Russia)
03/2013 - 09/2017

• I handled all dealings with the media and public: preparing press releases and organizing events, press conferences, and interviews, and monitoring media coverage of the Agency. I Implemented Agency’s media and PR strategy, and prepared press reports, press clippings, presentations, and media kits. I was also responsible for managing and promoting Agency’s website and social media.
   

Social Media Manager 
Mail.ru Group (Moscow, Russia)
03/2011 - 01/2013

• I designed, implemented, and managed the social media marketing strategy of the Games Department. The company’s client base has doubled through a combination of smart digital marketing tactics: SEO, SMM, paid ads, and content marketing.

Financial management 

• Moscow State University of Economics, Statistics, and Informatics (MESI) 2007 - 2011

Management 

• Moscow Polytechnical College No39 2005 - 2007

Secretary 

• Moscow Polytechnical College No39 2002 - 2005