- Digital Solutions and Digital Services marketing strategies and execution
- Drive awareness and generate marketing qualified leads for Johnson Controls' OpenBlue suite of digital solutions and services, developing, executing and refining marketing strategies for all GTM channels
- Thought Leadership activation for digital solutions and services at key industry and media events
- Drive positioning for Digital Solutions suite, connecting solutions capability to customer outcomes of smart, healthy, and sustainable buildings.
- Develop and Execute Partner Marketing Strategies
- Develop go-to-market strategies for both ecosystem and channel partners to accelerate co-sell opportunities, developing strategic marketing plans with partners and implementing engagement strategic campaigns to fill the funnel and drive lead generation.
- Develop customer segmentation alignment and profiling with Digital Solutions product management and GTM teams
- Develop, test, and execute world-class tiering strategies, tailoring offers for defined target audiences.
- Collaborate on global value proposition messages, campaign messages and brand templates in alignment with global brand strategy, ensuring campaign performance insights are translated back into messages, providing a testing ground for next gen message strategies
- Develop demand generation plan, aligned with global revenue targets, using Johnson Controls' closed loop process – working across regions, partners and product management plans
- Champion best practices for driving the sales funnel, lead nurturing, lead handover processes, lead conversion, and customer retention
- Partner with internal agencies and stakeholders for promotional strategies, cost, and lead generation tactics
- Build marketing automation functional competency and manage the marketing automation tools to mature its use as a campaign and marketing lead engine, leveraging best practice
- Includes global nurture campaigns with targeted landing pages, build out of target lists, email calendar, strategic performance reporting, compliance with GDPR, etc.
- Develop and implement inbound marketing, demand generation, lead management and automated online marketing programs to drive lead conversion and ultimately new business acquisition
- Establish and track measurable response rates, conversion rates, pipeline, and ROI for all programs.
- Work closely with sales and marketing leaders to monitor all projects fuelling demand gen, funnel performance, identify performance gaps and/or opportunities, and allocates programs funds to maximize ROI
- Collaborate with website, social channel and PR teams and other key partners to use the website, social and PR as a strategic campaign tool, driving conversion from visitors to leads. Prioritize the top campaigns to drive lead flow requirements, design, execute and measure demand generation programs including website, content marketing, online marketing, nurture, social media, blogs, syndication, and events. Perform budget management tasks and reporting
- Bachelor's degree in marketing or related field
- 8 years proven experience leading global marketing program (industrial or services experience preferred).
- At least four (4) years in managing or directing a Marketing team of at least 2 people
- 4+ years of campaign response analysis
- Strong analytical skills and metrics driven with experience in developing marketing operations metrics and dashboards
- Proven track record of developing marketing strategy, managing systems and processes, and leading all aspects of media budgets
- Advanced knowledge of standard processes in B2B marketing automation, demand generation, and rules based nurturing
- Intuitive, intelligent, and high-energy, and have an open communication style with a strong teamwork orientation and ability to foster energy and enthusiasm at every level
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Director, Marketing - Neuhausen am Rheinfall, Schweiz - Johnson Controls
Beschreibung
What will you do
At Johnson Controls, we're shaping the future to create a world that's safe, comfortable, and sustainable. Our global team creates innovative, integrated solutions to make cities more connected and buildings more intelligent. We are passionate about improving the way the world lives, works, and plays. The future requires bold ideas, an entrepreneurial mind-set and collaboration across boundaries. This Director, Marketing Campaigns for Digital Solutions & Services will drive the centralized coordination, development, execution and measurement of marketing campaigns for the Johnson Controls Digital Solutions & Digital Services offerings globally, leveraging the Johnson Controls closed loop marketing program, focusing on:
How will you do it
What we look for
#LI-Hybrid
