- Develops and executes on Germany and Switzerland marketing plans, ensuring alignment with business objectives and providing guidance to wider Marketing team so that all activity is in lock step.
- Partners closely with Global Client Group (sales team) to ensure marketing initiatives align with capital raising priorities and themes, providing a tailored experience for clients and prospects in the region.
- Oversees the creation, maintenance and production of online and offline marketing materials as required by the sales team, ensuring materials are aligned with business strategy and objectives. This includes marketing presentations, brochures, white papers, website content, email marketing, social media and videos.
- Identifies and executes brand-building and awareness opportunities for the business including advertising, advertorials, sponsorship and social media, working closely with key local media publications as well as brand, design, paid media, PR and content comms teams.
- Works closely with events team on proprietary and external events programme, ensuring activities align with regional plan, position the brand effectively and provide an elevated client experience.
- Works closely with global digital team to manage local Germany, Swiss and Austrian websites, ensuring content is updated and aligns to regional goals, in addition to advising on appropriate personalised content for website IP detection, ensuring all Central Europe website users have a refined digital experience.
- Partners with analytics team to provide reporting and analysis of marketing programmes, ensuring regular reviewing and refining.
- Seeks more innovative ways in which the business can be marketed, with a focus on enhancing the client experience.
- 7+ years marketing experience
- Degree educated
- Qualification in Marketing preferred
- Experience working within financial services
- Strongly fluent in written and spoken professional English and German.
- Strong knowledge of Microsoft Office products
- Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
- Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
- Strong organisational skills
- Demonstrates diligence, analytical approach and works proactively to resolve issues
- Experience of working on a broad range of matters with a flexible attitude
- Comfortable operating in/with a multi-location and multi-national extended team
- Able to operate under time pressure and multi-task
- Self-directed, self-starter, and motivated with the ability to work with minimal supervision in a complex organisation
- Developed interpersonal skills including a proactive approach to resolving conflicts/ overcoming inefficiencies
- Able to think independently and challenge/escalate issues in an appropriate manner
- Fluent in written and spoken French and/or Italian
- Cross-border experience/skills
- Experience driving client marketing campaigns
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Marketing , Client Marketing Manager, Central Europe - 12 month FTC Maternity Cover - Based in Zurich/Frankfurt (m/f/d) - Zürich, Schweiz - TIAA
Beschreibung
Overview of the Role
This role is an exciting opportunity for an experienced Client Marketer to develop, manage, execute and measure effective integrated marketing campaigns to engage clients and generate new leads within the Central European market. The role is integral to support the growth of the European business, with a strong focus on the German institutional and Swiss institutional and private wealth markets. Based in Nuveen's Frankfurt or Zurich offices, close alignment with the firm's Central Europe Global Client Group and European Marketing team, is required to execute the region's 'go to market' plan and best position Nuveen for growth.
The role requires generalist marketing knowledge as it touches a wide spectrum of mar-com activities and will serve as a liaison to other marketing functions including media relations, digital/e-marketing, product marketing, design, social media, paid media and multimedia, across the Europe, Asia Pacific and U.S.-based marketing teams, helping to provide an integrated marketing approach.
Main Duties and Responsibilities :
Technical Skills & Qualifications Required :
Competencies Required :
Preferred Skills:
This role requires no regulatorydesignation.
Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
Nuveen welcomes and encourages application from people with disabilities. Should you require any accommodation during the selection process, please contact us at <
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Company Overview
Nuveen is the investment management arm of TIAA. It is one of the largest global asset managers with specialist knowledge across a wide array of asset classes, including fixed income, listed equities and alternatives.Nuveen is driven not only by the independent investment processes across the firm, but also the insights, risk management, analytics and other tools and resources a truly world-class platform provides. As a global asset manager, our mission is to work in partnership with our clients to create outcome-focused solutions to help them secure their financial future.For more information about the firm please visit our website at
