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Head of Visual Content - Saint-Imier, Schweiz - Swatch Group
Beschreibung
Introduction de la société
Longines famous for the elegance of its timepieces is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since , Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.
Description du poste
We are looking for a Head of Visual Content for our Marketing Department.
Role Overview
As the Head of Visual Content you will play a pivotal role in shaping our marketing image through creative excellence and efficient deployment.
Reporting directly to the Vice President of Marketing, you will be responsible for developing, executing and delivering visual content that align with Longines vision and marketing objectives.
In this role, your main tasks will be to :
Visual Content Production
Lead the production of visual content for the various marketing campaigns and initiatives
Ensure alignment with Longines overall brand identity and objectives
Team Leadership & Management
Oversee and manage a team of creative professionals, including designers, copywriters, and content creators
Provide guidance, mentorship, and feedback to foster creativity and innovation within the team
Secure asset delivery and management to the diverse channels of diffusion
Campaign Development
Collaborate closely with cross-functional teams to develop integrated marketing campaigns
Translate marketing message into compelling deliverables that resonate with the target audience
Content Development & Production
Lead the development and production of various content types (Traditional/Digital), including visuals, videos, catalogues, and interactive assets
Ensure high-quality on-brand deliverables that drive engagement and conversions
Brand Consistency & Integrity
Uphold and enforce brand guidelines to ensure consistency in messaging, visuals, and user experience across all touchpoints
Budget Management
Manage the budget allocated for content creation initiatives, ensuring efficient usage of resources for maximum impact
Track, benchmark and report on spending and quality
Innovation & Experimentation
Foster a culture of creativity and innovation within the marketing team, encouraging experimentation with new formats, channels, and technologies
Stay abreast of emerging trends and technologies in marketing and creative fields
Profil
You have a University degree in design and/or marketing
You have a proven experience (5 years) in Marketing Environment
Compétences requises
Team player
Autonomous and flexible
Organized and able to manage priorities
Conscientious and have good resistance to stress
Customer-oriented
Langues
Excellent command of the English language, both written and spoken
Good command of spoken and written French is a plus
Personne de contact
Raphaël Spano
Rue des Noyettes 1Saint-Imier (Bern)
Switzerland
Company address
Longines Watch Co. Francillon Ltd.
Les Longines
CH- Saint-Imier
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