Sofia Tejera

With over five years in the marketing industry, I have honed my expertise in brand management and campaign execution. My experience includes leading comprehensive marketing strategies, coordinating with agencies, and overseeing on-set production to ensure impactful 360° campaigns. Passionate about creativity and detail, I excel in brief development, presentation creation, and media strategy. I bring special skills in project management, content creation, and budget optimization. Fluent in Spanish and English, I thrive on driving brand visibility and engagement through innovative marketing solutions. Let's connect to collaborate on driving marketing success and brand growth!

I have over five years of experience in marketing, specializing in brand management and campaign execution. My roles have included:

Senior Analyst, Brand Manager, Marketing Execution at Restaurant Brands International (Burger King) (Zug, CH):

• Led marketing strategies for 80+ restaurants in Switzerland.
• Managed an advertising fund of over 10 million CHF.
• Coordinated media strategies and maintained marketing calendars.
• Ensured consistent brand representation across all channels.

Analyst, Brand Manager, Marketing Execution at Restaurant Brands International (Burger King) (Zug, CH):

• Coordinated marketing communication activities for the Swiss and Irish markets.
• Managed relationships with creative, media, digital, and promotional agencies.
• Oversaw all marketing communications, including TV, digital, social media, and print.

Head of Content and Brand at ShineOn (Tampa, U.S.A):

• Developed content plans for social media, leading to significant growth on YouTube, Instagram, and Facebook.
• Implemented social media strategies and managed content syndication.

Digital Marketing Specialist at ShineOn (Tampa, U.S.A):

• Managed collaboration with email, SMS, and Facebook ads agencies.
• Assisted in designing new seller acquisition pages and email strategies.

Study Abroad Graduate Assistant at the University of South Florida (Tampa, U.S.A):

• Created promotional materials and campaigns for study abroad programs.
• Advised students and increased program registrations.

Marketing & Communications Intern at Muma College of Business (Tampa, U.S.A):

• Coordinated vendor activities and digital marketing campaigns.
• Developed promotional videos and improved student engagement.

Marketing Director at Plan Pais Conference (Tampa, U.S.A):

• Established marketing strategies, achieving significant registration and social media growth.
• Designed promotional items and secured sponsorships.

Master of Science in Marketing
Concentration in Brand Management and Digital Marketing
University of South Florida, Tampa, U.S.A.
August 2019 - August 2020

Bachelor of Science in Marketing
Concentration in Entrepreneurship and Minor in Mass Communication
University of South Florida, Tampa, U.S.A.
Graduated Summa Cum Laude
August 2015 - May 2019