Selam Yohannes

Bridging aesthetics, strategic thinking, and emotional storytelling, I design immersive brand experiences that connect deeply with audiences and elevate brand value.
With 7+ years in luxury, culture, hospitality, and institutional events, I’ve led 360° projects—from launching Helena Rubinstein across Switzerland to coordinating global events with the UN.
My path includes luxury retail, team training, media activations, and cultural production at iconic organizations like Montreux Jazz Festival and Nestlé.
I thrive where excellence, craftsmanship, and creativity converge. Watchmaking, fine jewelry, high-end hospitality, cultural institutions, and purpose-driven brands are my natural playgrounds—where every detail serves a story.
Sustainability isn’t just a value—it’s a compass. I believe in slow, conscious branding: stories that endure, experiences that respect both people and planet, and brands rooted in authenticity.
I aim to evolve within Maison-level environments where elegance meets purpose and impact is long-lasting.

“Where minimalism meets meaning and beauty, lasting impressions are born.”
Let’s shape the next chapter of thoughtful, aspirational brand experiences.

Bridging aesthetics, strategic thinking, and emotional storytelling, I design immersive brand experiences that connect deeply with audiences and elevate brand value.
With 7+ years in luxury, culture, hospitality, and institutional events, I’ve led 360° projects—from launching Helena Rubinstein across Switzerland to coordinating global events with the UN.
My path includes luxury retail, team training, media activations, and cultural production at iconic organizations like Montreux Jazz Festival and Nestlé.
I thrive where excellence, craftsmanship, and creativity converge. Watchmaking, fine jewelry, high-end hospitality, cultural institutions, and purpose-driven brands are my natural playgrounds—where every detail serves a story.
Sustainability isn’t just a value—it’s a compass. I believe in slow, conscious branding: stories that endure, experiences that respect both people and planet, and brands rooted in authenticity.
I aim to evolve within Maison-level environments where elegance meets purpose and impact is long-lasting.

“Where minimalism meets meaning and beauty, lasting impressions are born.”
Let’s shape the next chapter of thoughtful, aspirational brand experiences.

Project Professional Manager (current)

Bachelor École Hôtelière de Lausanne

Maturité Fédérale