Marketing & Communication Manager - Switzerland - Geneve, Schweiz - Piaget

Piaget
Piaget
Geprüftes Unternehmen
Geneve, Schweiz

vor 2 Wochen

Lena Schneider

Geschrieben von:

Lena Schneider

beBee Recruiter
Beschreibung

Reference Code: 97710
MARKETING & COMMUNICATION MANAGER - SWITZERLAND:

  • Genève, GE, CH
  • Fixed TermSince 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.

Always do better than necessary:

the Piaget founder's motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.


MISSION


To firmly establish PIAGET as the leader of Jewellery & Watchmaking in the luxury industry in Switzerland to support sales growth.


The main mission is to manage and coordinate the creation and implementation of the activations plans in order to ensure brand & image coherence.


OBJECTIVES

  • Increase brand awareness and desirability towards new potential clients
  • Coordinate all the marketing activations to ensure a successful 150Y celebration in June

RESPONSIBILITIES
-
Plan, budget and implement 360° Marketing activities for retail and wholesale

  • Media
  • Events in BTQ or at POS with partners
  • Digital (social media ads, website landing pages, etc.)
  • CRM tools (newsletter, invites, etc.)
  • E-Com plan
  • Partnerships plan to recruit new clients
-
Annual Meetings with wholesalers

  • Preparation & presentation of Marketing plans
  • Negotiations of annual Marketing & PR plans with partners
  • Direct contact to all partner's Marketing Manager
-
Review & implementation of PR plan

  • Work in close collaboration with the Swiss PR agency
  • PR & events execution
  • Consignment bookings for shootings
-
Support retail for local partnerships

  • Identify and update annually new partners
  • Ensure the brand image compatibility
-
Elaboration of the VM plan in Retail & Wholesale

  • Animation & permanent VM material: monitoring & implementation
  • Stock management
  • Lightbox updates
  • Organization & briefing of external decorators
-
Budget (full responsibility & decision making in accordance with MarCom Director)

  • Budget management
  • Contact to Accounting & Controlling departments
-
Other

  • Internal & external communication tools management
  • Trade marketing tools (gifts, edition) forecast & inventory monitoring

You will convince us with the following qualifications:

  • Organized, detail-oriented, dynamic, team player and reliable
  • Resultsoriented and familiar with digital tools
  • Independent, solutionoriented and agile working style
  • Willingness to travel in Switzerland
  • 5 to 10 years of experience in marketing and/or communications
  • Genuine interest & experience in the watch, jewelry or luxury industry
  • Good market knowledge
  • 1st experience of management
  • English and French business fluent, German proficiency will make a difference
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