Content Strategist 80% - Thalwil, Schweiz - u-blox

u-blox

Geprüftes Unternehmen

Thalwil, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Content Strategist 80%

This 80% role is an opportunity to be part of the u-blox's Business Marketing team and to plan, develop and monitor content strategies that use content as a way of meeting both u-blox's business objectives and the needs of its users.

As a Content Strategist you are responsible for overseeing content requirements and deliverables (blogs, videos, pillar pages, etc.) together with the content management team, in order to increase conversion rates.

Location:

The u-blox's Business Marketing team is primarily based in Thalwil, Switzerland

Your Responsibilities:

Develop and execute content strategies that align with overall business goals and objectives and meet management's expectations
Conduct research and analysis to gain indepth knowledge of ublox target audiences (personas), their pain points, and consequently content needs
Perform regular competitor's and market analysis and keep abreast of new content strategies that could be applied at ublox
Develop an editorial strategy to match content types to relevant online and offline channels, depending on the ublox customer personas, new and existing, in order to retain or convert them
Work with the content management team as well as designers, developers and other stakeholders in order to implement the strategy in a timely manner, ensuring quality control and consistency of relevant content output across all channels
Monitor and evaluate the performance of each type of content, including ROI whenever applicable, and adjust strategies as needed based on datadriven insights
Conduct periodic content audits of the ublox assets

Your Skills and Experience:

Min. 3 years' experience in a similar role or in Marketing roles (data analytics, communication, writing, etc.)
Native English speaker, German proficiency a plus
Engineering education or similar a plus
Curiosity and interest in technology, ideally around the IoT
You should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions
Ability to effectively manage multiple projects and priorities, and to meet tight deadlines
Editorial competency you will conduct thorough audits to determine what content should be kept, edited, redone, and more
Strong research and analytical skills, with the ability to gather and synthesize information from a variety of sources
The strategist must work with the organization's content management team, web analytics platform, SEO research tools, and other tools that support the content planning and development process.

What are your perks?

A multicultural and international company with over 50 different nationalities
Projectbased activities working with colleagues distributed across the globe
A startup and innovation mindset while in the process of scalingup processes and efficiencies
Nice location on the Zurich lake side, 15 min away from Zurich with public transport
Sport activities, "Friday beers", barbecue, and an amazing roof terrace
Between 25 and 30 days of vacation a year, employee insurance contribution taken over by employer and additional contribution from the company to the pension fund, participation to public transport costs

Contact:

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