Channel & Shopper Dev Mngr - Mass - Zug, Schweiz - Johnson & Johnson

Johnson & Johnson

Geprüftes Unternehmen

Zug, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Channel Development & Shopper Marketing Manager

Job responsibilities:
Responsible for delivering channel development playbooks for Discounter channel and shopper marketing toolkits while working closely with EH franchise.

Works on delivering Discounter Channel Playbooks covering:
Channel Path to purchase
Channel Layouts and Classifications
Channel Touchpoints and POSM Optimization
Brand Prioritization by Channel
MSL alignment with RGM team by channel
Channel GP and portfolio laddering per channel
Perfect Store guidelines by channel
Delivering Shopper Toolkits & instore toolkits on specific launches as part of the launch kit to relevant portfolios in Discounter channel.
Work closely with BTL agencies to develop launch kits, support the launch of NPI's etc
Deliver & develop Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines
Working closely with country directors & business insights team to monitor distribution & define distribution targets for existent ranges and NPI's
Sustainability Toolkits by channel and relevant categories that operates within

In terms of other forums that the channel development director is responsible to drive:

Channel Review:

Building a channel community for sharing best practices and scales success
Tracking the execution of the playbook and leverage and highlight markets leading change
Building shopper insights with key customers in respective channels in EMEA
Leverage the shopper Lab insights and share with markets

Instore Innovation and Best Practice Forum

Creating a process of having a launch kit with every innovation way ahead of the launch in markets and sharing the pipe of those toolkits with countries
Building trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth

Main interfaces/collaboration:
CD department / Country Directors/ BAM's / Franchise team / IT & Supply chain department / Customer data/ external providers

Reporting staff:
none

Qualifications:

Main performance measures:

Strong influencing skills
A selfstarter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
Very strong shopper and channel expertise. Sales and marketing background is aplus

Profile

University degree in Business administration or respective studies-To understand the full scope of the business & its impacts.

Work experience
Experience from a multi-national or regional company in preferably FMCG, finance or complimentary sector
To understand the customer needs & issues and to set the right drivers in place.
Specific competence requirements
Skilled in Word, Excel and Power Point
Provide presentation & reporting on category & shopper initiatives.
Personal characteristics
Strong Strategic thinking
Provide category analysis with conclusions & action steps.
Team player & demonstrate leadership
Work in a collaborative way with both internal & external Customer teams
Strong written and oral communication skills and presentation skills
Presentation within diverse forums.
Well-structured, focused & setting clear priorities
Implementation of priority category & shopper activities.
Language skills
Fluent in English
EMEA languages
MENAP interfaces

Other:
Working in multi-functional cross-cultural teams.