Vanessa Schär

With several years of experience in the
pharmaceutical, finance and insurance sectors, and
a background in consumer behaviour, applied
psychology and behavioural economics, I have
gained extensive knowledge in managing diverse
projects and improving the customer experience.
My skills help organisations drive business results
through the analysis of human behaviour.

• Experience in project collaboration in
  interdisciplinary teams
  with a focus on the finance, insurance and
  telecommunications industries
   
• Responsible project manager for the Swiss
  Pharma Report, which included managing
  the project team, communicating with
  various stakeholders, including different
  stakeholders in the pharmaceutical company,
  interpreting the results and deriving
  optimisation measures
   
• Responsible for leading digitisation projects,
  including
  planning, monitoring, and coordinating
  resources to
  effectively and efficiently achieve business
  goals
   
• Planned, prepared, and conducted complex
  market research,
  including creating survey tools, collecting
  and analyzing data,
  and interpreting results
   
• Prepared and conducted conceptual
  workshops as part of ecommerce
  and cross-channel strategy consulting in
  various
  industries, including financial services,
  telecommunications,
  insurance and pharmaceutical
   
• Conducted behavioral economic analysis of
  websites,
  customer portals, and web tools, and
  developed and designed
  improvement measures
   
• Collaboration in product development
  Behavioral Design with
  focus on trust building, Behavioral Pricing,
  Behavioral
  Conversion optimization and Behavioral
  Product Design
  ·
  Responsibility for product development of
  customer research
  with focus on qualitative, quantitative and
  experimental
  methods as well as UX research and
  development of the
  customer research team.

M.Sc Applied Psychology - Business Psychology

B.Sc Applied Psychology - Business Psychology