Samiha Purkayastha

Product Manager (8+ years experience in product management and 3 years in team management) with a proven track record of creating and launching customer-centric global products. Adept at translating complex needs into winning features through design thinking and project management. Experienced in all aspects of product management, including strategy, road-mapping, commercialization and go-to-market through Agile methodologies. Worked for both SaaS B2B and on-prem clients.

• Designed 12 end-to-end product solutions for digital banking customers including complex user stories and user journeys.
• Defined the digital on-boarding and e-sign solutions with market exploration, product requirements and pricing matrices.
• Responsible for technical analysis, feature prioritization, QBR planning, backlog optimization and new release communication. Worked on product roadmap tools.
• Collaboration with technical teams to translate complex complex business needs and ensure project delivery through effective stakeholder management and risk management.
• Conducted and lead market demand assessment initiatives for key product solutions, including go -to-market strategies.
• Worked on designing the UI and UX of 15 product features in collaboration with design teams, guiding and providing them with design inspiration for a user centric design approach.
• Involved in product strategy decisions with respect to commercialization, business case analysis and sales support.
• Worked in close collaboration with sales to ensure customer focus and prioritisation to enable software solutions.
• Responsible for leading market research, defining product requirements, business case, go to market and strategy matrices for new product features.

MBA in Finance, market research