Rebecca Smith

I'm deeply passionate about marketing communication and eagerly seeking a new meaningful professional journey.

Let me briefly introduce myself in three words: hard working, resilient and solution oriented.

WHY ME?

Separately, my skills are comparable (there are enough communication experts on the market to prove it). But combined with my talents, my skills make me stand out from the crowd because they allow me to:

• create meaningful and impactful campaigns
• get your audiences to notice you

MY TALENTS

• creating compatibility
• fnding creative solutions to problems that nobody wants to address
• bringing some lightness to the dull
• opening up new perspectives
• positive and communicative energy

MY SKILLS

• 5+ years of work experience in digital marketing and communication
• communication and content strategy (mainly focused on digital media)
• expert at efficiently managing multiple projects concurrently
• FBI, health, telecommunications, product photography

CoCommunications Officer | 2023 - Present HÔPITAL RIVIERA-CHABLAIS, RENNAZ

Creating and managing internal and external communication campaigns for various departments. Organizing and coordinating events. Designing and implementing a global social media strategy collaboration with an agency (Facebook, Instagram, LinkedIn). Designing, copywriting, and proofreading communication materials (flyers, brochures, captions).

Social Media Manager | 2022 - 2023 ELINCHROM, RENENS

Designing and implementing a global social media strategy across 270,000 followers on Instagram, Facebook, LinkedIn, and YouTube. Ensuring content aligns with brand voice and guidelines. Working closely with photographers to generate engaging content. Building relationships with key social media influencers. Managing the social media calendar. Planning, monitoring, and analyzing various international digital campaigns. Monitoring the effectiveness of social media efforts to maximize results (reporting). Community management. Creating and implementing a best practice guide concerning the social networks for the business partners. Managing the website. Setting up and managing an e-commerce website. Writing the monthly newsletter in English. Translating blog articles from English to French.

Social Media Specialist | 2019 - 2022 SALT MOBILE, RENENS

Managing the social media ecosystem in FR/GE/EN (Facebook, Instagram, Twitter, YouTube). Monitoring brand reputation in social media and reacting to negative comments. Developing and coordinating the social media content calendar. Writing texts for various communication media outlets (blog, newsletters, website). Translating various documents (newsletters, press releases).

Digital Marketing Assistant | 2019 AMSTEIN SA, SAINT-LÉGIER

Managing the social media ecosystem (Facebook, Instagram). Creating and coordinating social media content and OOH campaigns. Graphic design for print and web using Adobe Creative Suite. Generating and editing engaging web contents. Monitoring the effectiveness of social media efforts to maximize results. Organizing and coordinating events (Fête des Vignerons 2019, wine and beer tastings).

Internships

Digital Marketing Project Manager | 2018 - 2019 TRANSPORTS PUBLICS LAUSANNOIS, LAUSANNE

Managing the tl club (loyalty program). Partnership and contract management. Coordinating original content for the blog and social media posts. Developing marketing automation. Improving the customer experience (UX design, managing the budget of the development of an application, improving the customer journey on the POS).

Communication Coordinator | 2017 - 2017 HÔPITAUX UNIVERSITAIRES DE GENÈVE, GENÈVE

Writing texts for various communication media outlets. Managing the production of advertising items (t-shirts, goodies, badges). Organizing and coordinating events.

Communication Assistant | 2015 - 2016 VILLE DE FRIBOURG, FRIBOURG

Organizing internal and external communication events. Writing articles for the municipal newspaper. Writing press releases.

Cycle Certifiant Digital Tools | 2022-2023

CREA, LAUSANNE

SEO Specialist | 2021

SÉMANTISSEO, LAUSANNE

Digital Specialist Certificate | 2021

SAWI,LAUSANNE

Swiss Federal Diploma of Public Relation | 2014 - 2017

SPRI, LAUSANNE

Bachelor in Marketing & Communication | 2014 - 2017

POLYCOM (SAWI), LAUSANNE

Faculty of Social Sciences | 2011 - 2013

UNIVERSITE DE LAUSANNE

Highschool Diploma 2007 - 2010

GYMNASE DE BEAULIEU, LAUSANNE