Alexia Duvigneau

Digital marketing manager with strong interest in UX design. Freelance photographer

I have extensive experience leading website operations and coordinating both internal teams and external agencies. My expertise includes building over 300 optimized web pages on platforms such as Drupal, Wordpress, and Instapage, and implementing more than 50 A/B tests using VWO and Google Optimize, resulting in conversion rate increases of up to 40%. I spearheaded user research initiatives utilizing tools like Userbrain and UsabilityHub, and conducted onsite user interviews in collaboration with Beekeeper’s design team. I managed multiple design agencies to ensure brand compliance and enhance conversion rates, and regularly updated web designs in Figma. Additionally, I collaborated with the UX Design team to redesign Beekeeper’s demo request funnel, and provided photography coverage for various Beekeeper customer events. My technical skills include migrating websites from Drupal to Wordpress, managing Hubspot forms and workflows, creating wireframes and mockups, and implementing designs for brand revamps. I also compiled and analyzed website performance data using Google Analytics and Hotjar.

I hold a DESMA diploma from Grenoble Ecole de Management (2014-2018), where I focused on General Business courses with an emphasis on Marketing, including Digital and Social Marketing. My studies also covered a wide range of subjects such as Managing Technology and Change, Information Systems, Psychology at Work, Mindfulness and Resilience, Managing Cultural Diversity, HR, Finance, Corporate Law, Accounting, Supply Chain, Strategic Management, and International Macro Economics. Additionally, I completed two 5-month exchange programs: one at University College Dublin, Ireland in 2018, and another at Exeter University, UK in 2015.