Phuong Doan

7 years of experience in B2B, leading branding and digital marketing campaigns, social media assets (reels, short video, product shooting), website full service. Working closely with production house, 2D designer, copywriter and full stack developers to offer the most satisfied service to our clients. Startup agency background with good understanding of customer online acquisition to make use of digital marketing tools, channels and metrics. 

EXPERIENCE

Bella Ciao Handmade Jewelries & Bringwme                                                        California, USA

Handmade jewelry start-uplocated in California, USA

FULL STACK MARKETING                                                                                         02/2021 - present

• Manage the supply chain by sourcing and coordinating with various stakeholders.
• Conduct market research to analyze sales trends and successfully forecast 10-20% winning products through A/B testing on Facebook Ads, Google Ads, and marketplace algorithms.
• Develop and execute impactful performance marketing, CRM and SEO strategies to improve brand visibility, drive customer engagement, and achieve a notable increase of 10-15% in monthly revenue during low sales seasons and an impressive 30% growth during high sales seasons.
• Implement influencer marketing (KOL, KOC, digital/ content creator) to increase brand engagement by at least 3% and enhance brand engagement.
   

Lionet Media Agency                                                                                Ho Chi Minh City, Vietnam A Vietnamese start-up agency covering full digital marketing services: media, content, video-visual, branding, sem ACCOUNT MANAGER - PROJECT MANAGER                                                                                                                     06/2019 - 06/2020

• Facilitated seamless communication between clients and cross-functional teams (performance team, tech team, UX/UI – 2D/ 3D designer, video editor, copy writer) by effectively translating customer demands and feedback into actionable briefs, leading to over 90% customer satisfaction and a 15% contract renewal rate.
• Developed and executed branding strategies, digital marketing campaigns, creative and strategic proposals, resulting in a 60% success rate in client pitches.
• Achieved up to 30% cost savings through effective budget management and optimization. Implemented strategic cost control measures and monitored expenses closely

SENIOR MARKETING PLANNER     08/2018 - 06/2019

• Effectively allocated marketing access and budget to internal departments based on clients' brief, ensuring optimal utilization.
• Strategically planned and implemented pitching proposals, surpassing committed KPIs (metrics CPC, PPC, CPA, CPM; conversion rate) by over 20%.
• Provided exceptional customer service by delivering regular weekly and monthly reports on KPIs.

SEO-SEM related job                                                                                                             2015 - 2018

Robins, CentralGroup                                                                                               05/2017 - 07/2018

Central Retail's Operations in Vietnam as a fashion merchandiser                                                                       

IMP - Inbound Marketing Partner Agency                                                            12/2015 - 07/2017

A Vietnamese inbound marketing start-up agency

• Built and managed client’s website
• Utilized Google AdWords, GDN, landing pages, lead generation, and SEO techniques to maintain approximately 80% of committed keywords in the top 10 rankings on Google, increased nearly 2,000 monthly traffic per site through collaboration. 
• Created and maintained a 30% in-house Private Blog Network that performed well on search engine result pages (Google)
• Maximized the sustainability of SEO articles through the establishment of 100% user-driven content and a backlink strategy
• Achieved KPIs at least 3 months ahead of schedule, resulting in an 80% contract renewal rate by consulting on suitable keyword strategies and providing after-sales services such as training and mentoring clients with guidelines.

PERSONAL PROJECT

• SEO/ SEM, hosting & domain, full service website,landing page, micro-site.
• Performance marketing: lead/ demand generation, paid search on marketplaces and Google (Google AdWords, Google Shopping, Etsy Ads, Lazada sponsor product, Shopee ads), GDN,Youtube ads.
• Marketing access:video & visual storyteller, content strategy, 3D video, viral clip
• Founder of Tomorrow Kitchen (since June 2021), raised €31k to provide free and delicious meals for people in need.

Le Cnam, Paris, France                                                                                                       2020 – 2022

Master In Management of E-Business & Digital Marketing

Hoa Sen University, Ho Chi Minh, Vietnam                                                                    2011 – 2015

Bachelor of Marketing