Phuong Doan

EXPERIENCE

Bella Ciao Handmade Jewelries & Bringwme                                                        California, USA

Handmade jewelry start-uplocated in California, USA

FULL STACK MARKETING                                                                                         02/2021 - present

• Manage the supply chain by sourcing and coordinating with various stakeholders.
• Conduct market research to analyze sales trends and successfully forecast 10-20% winning products through A/B testing on Facebook Ads, Google Ads, and marketplace algorithms.
• Develop and execute impactful performance marketing, CRM and SEO strategies to improve brand visibility, drive customer engagement, and achieve a notable increase of 10-15% in monthly revenue during low sales seasons and an impressive 30% growth during high sales seasons.
• Implement influencer marketing (KOL, KOC, digital/ content creator) to increase brand engagement by at least 3% and enhance brand engagement.
   

Lionet Media Agency                                                                                Ho Chi Minh City, Vietnam A Vietnamese start-up agency covering full digital marketing services: media, content, video-visual, branding, sem ACCOUNT MANAGER - PROJECT MANAGER                                                                                                                     06/2019 - 06/2020

• Facilitated seamless communication between clients and cross-functional teams (performance team, tech team, UX/UI – 2D/ 3D designer, video editor, copy writer) by effectively translating customer demands and feedback into actionable briefs, leading to over 90% customer satisfaction and a 15% contract renewal rate.
• Developed and executed branding strategies, digital marketing campaigns, creative and strategic proposals, resulting in a 60% success rate in client pitches.
• Achieved up to 30% cost savings through effective budget management and optimization. Implemented strategic cost control measures and monitored expenses closely

SENIOR MARKETING PLANNER     08/2018 - 06/2019

• Effectively allocated marketing access and budget to internal departments based on clients' brief, ensuring optimal utilization.
• Strategically planned and implemented pitching proposals, surpassing committed KPIs (metrics CPC, PPC, CPA, CPM; conversion rate) by over 20%.
• Provided exceptional customer service by delivering regular weekly and monthly reports on KPIs.

SEO-SEM related job                                                                                                             2015 - 2018

Robins, CentralGroup                                                                                               05/2017 - 07/2018

Central Retail's Operations in Vietnam as a fashion merchandiser                                                                       

IMP - Inbound Marketing Partner Agency                                                            12/2015 - 07/2017

A Vietnamese inbound marketing start-up agency

• Built and managed client’s website
• Utilized Google AdWords, GDN, landing pages, lead generation, and SEO techniques to maintain approximately 80% of committed keywords in the top 10 rankings on Google, increased nearly 2,000 monthly traffic per site through collaboration. 
• Created and maintained a 30% in-house Private Blog Network that performed well on search engine result pages (Google)
• Maximized the sustainability of SEO articles through the establishment of 100% user-driven content and a backlink strategy
• Achieved KPIs at least 3 months ahead of schedule, resulting in an 80% contract renewal rate by consulting on suitable keyword strategies and providing after-sales services such as training and mentoring clients with guidelines.

PERSONAL PROJECT

• SEO/ SEM, hosting & domain, full service website,landing page, micro-site.
• Performance marketing: lead/ demand generation, paid search on marketplaces and Google (Google AdWords, Google Shopping, Etsy Ads, Lazada sponsor product, Shopee ads), GDN,Youtube ads.
• Marketing access:video & visual storyteller, content strategy, 3D video, viral clip
• Founder of Tomorrow Kitchen (since June 2021), raised €31k to provide free and delicious meals for people in need.

Le Cnam, Paris, France                                                                                                       2020 – 2022

Master In Management of E-Business & Digital Marketing

Hoa Sen University, Ho Chi Minh, Vietnam                                                                    2011 – 2015

Bachelor of Marketing