Paolo Pennisi

Data and Analytics professional with passion for innovation. More than 15 years of cross-functional experience in ML-based marketing science, advanced analytics, market research and business intelligence.
Throughout my career, I have been dedicated to empowering decision-makers, enabling them to make informed and data-driven decisions that align with their intended goals. I have a proven leadership in defining marketing, product and GTM strategies in an omnichannel context.
Proficient in R (SparkR, tidyverse, caret...), Python (Pyspark, Numpy, Pandas...), ML/AI (Scikit, TensorFlow, Keras), LLMs.
Master’s degree in Business Administration (MBA at SDA Bocconi) and Computer Science Engineering. Fluent in English, Italian, French, and Spanish.

Data and Analytics professional with passion for innovation. More than 15 years of cross-functional experience in ML-based marketing science, advanced analytics, data science, market research and business intelligence.

Master’s degree in Business Administration (MBA at SDA Bocconi) and Computer Science Engineering. 

Proficient in R (SparkR, tidyverse, caret...), Python (Pyspark, Numpy, Pandas...), ML/AI (Scikit, TensorFlow, Keras), LLMs.

Fluent in English, Italian, French, and Spanish. 

Key skills and qualifications include:
• Coordination of causal inference, AI/ML projects
• Advanced analytics & ML-based Data Science
• Marketing activations through econometric models
• Qualitative and quantitative market research
• Product, strategy, and marketing planning
• Global, cross functional collaboration
• Digital, Retail, Channel and CRM analytics