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Dina Aletras

Dina Aletras

Global Commercial Director

Marketing / Werbung / Öffentlichkeitsarbeit

Lugano, Lugano

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Über Dina Aletras:

I am a Strategic Commercial Sales & Global Communications Leader with a track record of excellence across luxury, media, and technology. With over two decades of experience, I’ve built and led global go-to-market strategies, high-performing teams across EMEA regions and closed eight-figure partnerships that transformed brands and revenue performance.
I pioneered H Edition Magazine, a luxury publication which was present in Switzerland, Monaco, the UAE, and major UHNW households, distributed through five-star hotels, airlines, private jets, and corporate channels. I also launched HUB, Switzerland’s first bilingual English/Italian tabloid magazine in collaboration with Corriere del Ticino and contribute to Authority Magazine. Through these platforms, I’ve interviewed world leaders, driven innovative collaborations, and built an exclusive network connecting luxury brands with UHNW audiences, setting new standards for media, luxury, and commercial impact.

Commercially, I’ve generated multimillion-euro portfolios, driven consistent double- and triple-digit growth, and secured long-term contracts exceeding seven figures. My focus is simple — to build brands that endure, teams that excel, and revenue models that scale.

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• Editorial & Thought Leadership – Launched award-winning publications and directed content strategies for global and Fortune 500 brands.
• Luxury & Brand Partnerships – Forged alliances with Bentley, Rolls-Royce, Hublot, and elite hospitality groups, leveraging a powerful UHNW network.
• SaaS & Digital Growth – Led enterprise sales, recurring-revenue strategies, and long-cycle partnerships across tech and media sectors.
• Innovation & Market Expansion – Pioneered Switzerland’s first bilingual English/Italian magazine with Corriere del Ticino and launched the country’s first fully electric passenger vessel 
• Commercial Strategy & GTM Excellence – Turn vision into pipeline, pipeline into partnerships, and partnerships into profit.
• Cross-Cultural Leadership – Fluent in English, proficient in Italian and Greek; skilled in leading diverse, high-impact teams across continents.
 

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Mini MBA Certification - Birkbeck College London

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