Alexandra Kuture

I offer Amazon Key Account Management for brands and manufacturers in interim mandates. Based on my experience, I ensure from day 1 that your business processes continue to be carried out. I optimize these if you wish. This concerns PO management, agency management, content optimization, case management, and penalty reduction and reclaim.
At the end of my mandate, I train the managers or/and other stakeholders in their roles and tasks independently. Upon request, I can also do group training for certain topics.
I look back on 8 years of Ecommerce experience as a member of agile teams. For 4 years I have been managing vendor accounts of well-known manufacturers.

Roll Out of Amazon Vendor Markets

Complete roll-out of Amazon Vendor to all EU marketplaces

Development and management of Amazon Vendor Vendor accounts

Strategic implementation of the Vendor/Seller Hybrid Model (FBA & FBM), eBay, Bol, Cdiscount, Fruugo, Otto and Galaxus

Set up and implementation of a listing & image strategy

Optimization of existing listings & digital assets

New product launch incl. content creation

Process set-up and change management with stakeholder departments tailored to Amazon’s guidelines. (Customer Management, Marketing & Brand Management, Finance, and Logistics)

Set up Amazon Key Account Management tasks such as:

• Order & Return Tracking and Overview
• Shortage Claims & Chargebacks Overview with 100% recovery of wrongfully charged amounts
• Inventory Management to ensure availability and visibility
• Product launch & bundle creation
• Content Monitoring
• Monthly reporting
• AMS Agency Management Onboarding and training of the new hires and handover of a functioning and structured Vendor Account

Introduction of a channel strategy and continuous improvement of the product portfolio

Implementation and set up of Salsify (AFS)

Pan EU pricing strategy & monitoring

Massive reduction in non-compliance penalties and shortage claims including optimizing processes to avoid further charges

Swiss Certified Specialist in Business Organization with Federal Diploma of Professional Education and Training