Consultant (12 Months - Schweiz - UNICEF

UNICEF

Geprüftes Unternehmen

Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Job no: 570255

Contract type:
Consultant

Duty Station:
Geneva

Level:
Consultancy

Location:
Switzerland

Categories:
Communication, Partnerships, Fund Raising

UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, _hope_**The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results.

The vision:
become the largest and most successful non-profit digital fundraising program in the world.

The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, and others.

As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations on respective paid media channels (Facebook, Tiktok, Instagram and Google, Bing, and YouTube), primarily focused on Paid Social, Paid search and programmatic display, but also exposed to mobile DSP, video DSP, and direct publisher (direct buys or affiliate marketing-based buying), providing digital marketing consultancy across paid media channels (Meta and Google ads).

How can you make a difference?

Scope of Work

Advise on Paid Media Campaigns to achieve business goals across UNICEF global markets:

Markets to be decided based on business goals
Paid channels include google and metaads
Consultancy could include areas related to Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, alwayson campaigns, split tests, use correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, ensuring channel best practices, and other execution details.

Share Media Plan based on historical Insights:

Analyze media performance data at the campaign, ad set, and creative level, audience, auction, and business insights to develop media plan.
Media plan must include proposed budget, estimated conversions and income.

Share Audit report based on channel review:

Review and communicate the competitive landscape in the identified markets using 3rd party tools including but not limited to FB Ads library, FB Insights, Google trends, Auction Insights, Similar web, Meta and Google ads manager.
Audit report must include a review of campaign structure, audience, budget split and optimization tactics.

Share AB test recommendations:

Stay up to date with new Meta and google ads trends and AB test flagship and/or beta products for strategic ad accounts and campaigns.
AB test recommendations must include media, analytics, and creative optimization recommendations to enhance the campaign's performance.

Work Assignments Overview

The consultant will focus on providing digital marketing consultancy across paid media channels (Meta and Google ads).
To launch & Optimize Paid Media Campaigns to achieve business goals across 12 global virtual hub markets.
Prepare and deliver Media Plan based on historical Insights, Prepare and deliver Audit reports based on channel review & AB test recommendations on a Monthly and Quarterly basis, as required.
Deliverables and Outputs
Deliverable 1: Digital Media consultant in market 1, By Expected outputs:
1.

One media plan:
must include proposed spends, estimated conversions and income based on historical learnings

2 One Audit report:

must include review across campaign structure, audience, budget split and optimization tactics.- 3.

One AB test recommendations:
must include the proposed ab tests to be conducted on either of the channels (meta or google).- Deliverable 2: Digital Media consultant in market 2, By Expected outputs:

One media plan:
must include proposed spends, estimated conversions and income based on historical learnings

2 One Audit report:

must include review across campaign structure, audience, budget split and optimization tactics.- 3.

One AB test recommendations:
must include the proposed ab tests to be conducted on either of the channels (meta or google).- Deliverable 3: Digital Media consultant in market 3, By Expected outputs:

One media plan:
must include proposed spends, estimated conversions and income based on historica