Digital Content Manager - Rotkreuz, Schweiz - Work Selection

Work Selection

Geprüftes Unternehmen

Rotkreuz, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Beschreibung:

For our international medical partner, Roche Diagnostics Int Ltd.

based in Rotkreuz, we are looking for a qualified and motivated
Digital Content Manager for one year with option for extension.

The Digital Content Manager is a dependable and creative individual with proven content strategy and editorial prowess. As a Digital Content Manager, you will support key global digital marketing initiatives for all RDS and RIS Customer Areas, and RDS functions (e.g. GCS, Market Access, R&D, M&CI Chapters, key regions, and affiliates).

You will be responsible for creating digital content strategy and improving and maintaining a large range of content to help the organization achieve its goals.

Tasks:

The Digital Content Manager will work within the Digital Marketing Chapter with Digital Marketing Managers and with the business teams' Product Managers and Marketing Managers to plan, create and optimize content to drive business goals.

Develop a digital content strategy in line with the defined target audience and business objectives
Write blog posts, ebooks, articles, case studies, videos, infographics, or other materials that support the launch or marketing of products & services
Act as the final editor on content created by agencies or freelancers and ensure the content matches best practices standards and consistent tone and design as well as brand guidelines
Manage a content calendar & content strategy for assigned digital channels
Conduct Research or interviews on topics related to business topics to create content for the website or blog
Create and maintain an editorial calendar, coordinating with commercial and business partners and key stakeholders to ensure the business is represented
Copyediting, subediting and factchecking shortform and longform content for grammar, spelling, syntax, substance and flow according to tight deadlines
Creatively repurpose existing content into alternative formats
Work within special projects such as AI and ABM to represent the content strategy perspective
Drives adoption of digital best practices across RDS and beyond
Ensure all content is onbrand, consistent in terms of style, quality, and tone of voice for each audience
Develops and maintains guidelines, provides tools and direction to internal stakeholders and external agencies, and manages project timelines, expenses, and measurement
Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and other Roche and departmental processes

Must Haves:

Master's or Ph.

D. degree in Marketing, Communications, Journalism, Biochemistry, Biotechnology, or science-related fields

5+ years of experience in the Medical Devices/IVD industry
Excellent English written and verbal communication skills
Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
Experience directly leading projects with audience and digital channel focused content creation and analytics with demonstrated track record of success
Ability to translate scientific information into an engaging storytelling framework with an understanding of making digital content accessible to a wide audience including lay and expert audiences
Knowledge of SEO best practices to drive organic traffic
Strong background in digital marketing and content strategy
Familiarity with regulatory requirements and compliance consideration in the IVD industry and ability to check scientific references and read scientific journals and publications

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