Digital Content Manager - Basel, Schweiz - ELAN Personal AG

ELAN Personal AG

Geprüftes Unternehmen

Basel, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Our long-standing client is a global biotechnology and pharmaceutical company. For the location in Basel we are looking for a

Digital Content Manager (M/F/d) 100%:

Background:

The Digital Content manager is responsible to maximize customer engagement for Innovative Medicines Switzerland through the use of the available online channels.

The role holder serves as a consultant of the promoted Brand in terms digital content (e.g. the right content for the right channel in the right frequency).

Additionally, he/she provides expertise in SEA, SEO, Social Media & is responsible for translating the brand positioning and messaging as well as the non-disease specific content, into online content working strongly together with internal and external content experts.

In close collaboration with the Digital execution Manager, you as the Digital Content Manager will create an optimal online channel content.

Tasks & Responsibilities:

Working closely with the digital execution manager to plan, develop and execute on Omnichannel engagement plans that support company's integrated inbound and outbound campaigns
Main focus area: Continuous development of the online content plan and agenda for multiple stakeholders in close collaboration with the Brand Managers, LBTs and Digital Manager
Ensuring timely implementation of online content in line with the yearly content plan, agenda and allocated budget
Ensuring all content placements are in line with relevant internal and external regulations
Working closely together with internal and external content experts to create content that communicates the brand positioning and messages via online channels
Managing the total process of digital content management: from content creation to content placement supporting the brand managers and digital manager
Ensuring compliance for digital marketing in collaboration with digital guidelines, procurement and other guidelines
Analysing the results of online activities versus predefined online KPI's (e.g. website traffic, newsletter conversion, open and click through rates, social engagement etc.)
Developing & realizing KPIs for digital activities
Managing risk, compliance and controls environment, measured through internal and external audits and reviews
Driving the engagement in SEA, SEO and social media (Linkedin) for the CPO
Ominichannel engagement measures

Ideal background:

Academic degree in business administration (marketing/advertising majors), communications or media studies
4+ Work experience in Swiss market in digital marketing or omnichannel engagement
Digital agency experience a strong plus
Fluent spoken and written German and English required, French is a plus

Our offer:

The chance to get involved in one of the most successful pharmaceutical companies in the world
Diverse and interesting job profile with multiple stakeholder management
A partner at your side who focuses on honesty and quality

Interested?
Chemistry Chemie Pharma Basel Fulltime Vollzeit Content Creator Online Content Manager Digitales Marketing

Ihr direkter Ansprechpartner:

Marica Hug

ELAN Personal AG
Frau Marica Hug
Personalberaterin