Digital Marketing Manager:in - Zug, Schweiz - Talentor Sweden AB

Talentor Sweden AB

Geprüftes Unternehmen

Zug, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Your responsibilities:

Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey
Work in close partnership with marketing and business teams (Product Manager & Marketing Manager) to lead the digital marketing strategy & execution aspect of a launch or campaign
Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign
Provide bestinclass consulting to marketing and business teams in designing and executing digital marketing campaigns. Support affiliates and partners with market insights and clear guidelines
Consult on strategic content that promotes products and programs to drive qualified traffic, and that position us effectively against competition.
Participate in marketing squads for the endtoend strategy for new product launches, campaigns and events lead and implement the agreed digital activation
Lead the digital marketing aspect of a marketing campaign
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement
Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs); Develop and monitor campaign budgets; Identify trends and insights, and optimize spending and performance; Track and measure SEO and Google Analytics metrics and provide reports; Suggest activities for improving the quality of online content

Your profile:

Bachelor's or Master's degree or commensurate years of experience in communications, digital marketing, business, Information Technology, or Marketing
Minimum 3+ years of experience in digital marketing in a Global organization (Medical Device or Diagnostic industry is a strong plus)
13 years of experience in a marketing agency
Proven experience in project management: able to manage multiple priorities, build an action plan, and followthrough independently
Solid knowledge of website and analytics tools
Extensive experience in at least one of the following topics: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
Experienced in leading selforganized, empowered, and independent teams, like Squads, Communities of Practice, and Networks
Experience in setting up and optimizing PPC campaigns on all major search engines
Excellence in stakeholder management and communication in a team environment
Fluent in English (minimum C1)
Ability to travel (~10% / twice a year)

- willing to work in a different timezone one night per week