Head of Marketing - Zug, Schweiz - Siemens

Siemens

Geprüftes Unternehmen

Zug, Schweiz

vor 2 Wochen

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

We make real what matters
Siemens Smart Infrastructure connects energy systems, buildings, and industries.

We help our customers to thrive, communities to progress and support sustainable development to protect our planet for the next generation.

We drive the digitalization and decarbonization of buildings and infrastructure through direct business and an extensive ecosystem of partners.

We are now looking for an accomplished and driven
Head of Marketing & Portfolio to help drive the definition and international scaling of new digital business models to complement core activities and accelerate the growth of our digital offerings.

Your responsibilities

Enable proximity partners by providing them with clear service packaging, pricing strategies, and promotion campaigns
Identify market trends, changes in regulations, and customer requirements and ensure they are included in the service portfolio development roadmap
Develop and maintain a service "catalogue" for proximity partners, including future integration into digital marketplaces
Define relevant critical metrics to visualize customer, partner and business success.
Identify digital service usecases for customers in collaboration with the Regional Solutions and Services (RSS) Service portfolio team and proximity partners
Prioritize, package, price and promote new and existing digital services together with the RSS Service and Marketing teams, conveying clear value propositions for customers and proximity partners
Act as the primary portfolio and valueselling expert in pilot projects and test cases
Support the continuous optimization of the delivery processes for new and existing digital service packages in collaboration with the RSS Service Industrialization and Digital Service Center teams
Analyze the uptake of new and existing portfolio and propose changes to strategy and tactics to ensure maximum scale effect
Act as an ambassador of RSS International to drive acceptance and adoption of new business models in new and existing RSS countries

Your skills and experience

Proven expertise understanding in service packaging, pricing, and promotion strategies, ensuring the successful delivery of outcomebased services
At least 5 years of experience in strategic marketing, with the ability to identify new opportunities and create targeted marketing campaigns
Extensive experience in scaling and monetizing digital businesses, leveraging technology to drive revenue and optimize processes
Sound knowledge in Portfolio Management and Project Management, demonstrating the ability to oversee and manage multiple projects effectively
Experience developing and managing partnership to optimize collaborations and alliances
Sound knowledge of both new and established business models, such as Solutions and Service, SaaS, Digital, and Ecosystems, to stay ahead of industry trends
Strong financial forecasting skills, with the ability to manage cost centers and P&L, ensuring financial sustainability and growth
Fluency in English is required, with proficiency in one or more additional languages being a strong asset

Who and where we are
Find out why Siemens is chosen every year as one of the most popular employers in Switzerland.

There are plenty of reasons for this, not least the exciting and in-depth insights into practical work, flexible working models providing the ideal combination of study, work and leisure, relevant networking and a host of entry opportunities at home and abroad.

Get a first impression of your new working environment and the people who could be your new work colleagues.

Video Siemens in Switzerland

Homepage Siemens as an employer

Siemens is establishing mobile working as a core element of the "new normal". Wherever possible, "mobile working" is ingrained in our work culture, which promotes self-directed and location flexible work. Siemens promotes equal opportunities. Diversity enriches our company and gives us an advantage.