Senior Director, Marketing APJI - Zürich, Schweiz - 0598 Varian Medical Systems Pacific, Inc., Singapore Branch

    0598 Varian Medical Systems Pacific, Inc., Singapore Branch
    0598 Varian Medical Systems Pacific, Inc., Singapore Branch Zürich, Schweiz

    vor 4 Wochen

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    Ganztags
    Beschreibung

    Together, we can beat cancer.

    At Varian, a Siemens Healthineers Company, we bring together the world's best talent to realize our vision of a world without fear of cancer. Together, we work passionately to develop and deliver easy-to-use, efficient oncology solutions.

    We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what's possible, to improve people's lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

    If you want to be part of this important mission, we want to hear from you.

    Key Responsibilities:

    Strategic Leadership & Clinical Advocacy:

  • Craft and execute comprehensive marketing strategies to augment market share and elevate brand perception.
  • Champion the enhancement of clinical care standards and the adoption of novel technologies and therapies within the region.

    • New Product Launch Excellence:

  • Own and Oversee the APJI Launch Excellence process to ensure successful launch of new products, ensuring meticulous planning, execution, and post-launch evaluation.
  • Collaborate with cross-functional teams to optimize launch strategies, positioning, and promotional activities, maximizing impact and market penetration.
  • Represent APJI to incorporate Voice of Customer from APJI markets to global new product development process directly and through APJI GEO Product Marketing team

    • Reimbursement Strategy Management:

  • Formulate and implement effective reimbursement strategies, aligning with regulatory standards and maximizing revenue. Incorporate reimbursement strategies during/pre-launch for new therapies or technologies.
  • Engage with stakeholders to refine reimbursement processes and advocate for progressive reimbursement policies.

    • Clinical Standard Enhancement:

  • Collaborate with healthcare entities and professionals to elevate clinical care standards and expedite the incorporation of groundbreaking technologies and therapies.
  • Utilize marketing initiatives to inform and educate communities about advancements in medical devices and their implications for patient care.

    • Team Management & Development:

  • Direct and empower a high-performing marketing team, aligning with corporate values and strategic objectives.
  • Encourage an inclusive and innovative team culture, fostering professional growth and collaboration.

    • Market Research & Analysis:

  • Conduct extensive market research to uncover opportunities, evaluate competitors, and comprehend evolving customer needs and preferences.
  • Leverage insights to guide product development and enhancements, aligning with regional needs and advancements in clinical care.

    • Brand Management & Promotion:

  • Strengthen brand presence and credibility through adept brand management, compelling campaigns, and strategic promotional activities.
  • Manage public relations and communication strategies, optimizing media and stakeholder engagement.

    • Stakeholder Collaboration:

  • Forge strong relationships with regional sales, product management, and other departments to synchronize strategies and enhance business performance.
  • Develop enduring relationships with key opinion leaders, healthcare professionals, and other stakeholders to foster brand advocacy and preference.
  • Continue strong customer stakeholder management and relationships for strategic customers partnering with global, regional and country teams

    • Budget Management:

  • Administer the marketing budget, allocating resources strategically to optimize ROI.
  • Continuously assess marketing performance and adjust strategies and budgets accordingly.

    • Regulatory Compliance:

  • Ensure marketing activities strictly adhere to applicable laws, regulations, and industry standards in the region.
  • Work in tandem with legal and compliance teams to navigate risk and uphold compliance integrity.

    • Varian is required to comply with all local and applicable regulations that may be associated with vaccine requirements for certain roles.

    Fighting cancer calls for big ideas.

    We envision a world without fear of cancer. Achieving this vision takes dedication and commitment from all of us, every single day. That's why we celebrate and value the distinctly beautiful and intersectional identities of each of our employees. We are a mirror of our patient-base, which allows us to innovate. Big ideas come from everywhere, and the best ideas are fostered by our unique individual experiences. At Varian, we encourage you to bring your whole self to work and believe your bold and authentic perspective will help to power more victories over cancer.

    #TogetherWeFight