Marketing Business Specialist - Prilly_Floris(CH), Schweiz - SICPA SA

Beschreibung

To strengthen our Marketing department, we are looking for a:

MARKETING BUSINESS SPECIALIST

Role

• Developing and implementing digital marketing strategies to target B2B audiences, drive lead generation, and increase brand awareness
• Collaborating with cross-functional teams to define and refine our brand positioning, key messages, and storytelling approach
• Creating compelling marketing materials, including videos, brochures, and presentations, to effectively communicate our value proposition and key messages
• Working closely with external agencies and internal marketing operations teams to execute marketing campaigns and initiatives with excellence
• Utilizing Adobe Creative Suite to design and produce high-quality marketing collateral
• Identifying opportunities to increase brand awareness and lead generation through innovative marketing tactics and channels
• Preparing and coordinating team participation at conferences, including booth setup, promotional materials, and attendee engagement
• Analyzing market trends and competitive landscape to identify opportunities for differentiation and growth
• Measuring and analyzing the performance of digital marketing campaigns using analytics tools to optimize results and drive continuous improvement
• Staying up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain innovative and effective

PROFILE

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 2-5 years of experience in digital marketing for B2B companies, with a track record of driving measurable results
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
• Excellent storytelling and communication skills, with the ability to craft compelling narratives that resonate with target audiences
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is essential
• Experience working with external agencies and managing collaborative projects with internal teams
• Familiarity with marketing automation platforms and CRM systems is a plus
• Fluency in English, French is a plus

JOIN US

• Our success comes from our highly skilled and talented employees
• Respectful entrepreneurship and long-term vision are key for success
• Our people contribute to a more secure world
• Diversity at all levels of an organisation is a strength