Director of Global CRM, Membership - Zurich
vor 2 Wochen
Job summary
This is where your work matters you're hands-on and your team members are amongst the very best in their respective disciplines and fields.We offer a dynamic challenging and sportive environment that has been ranked as the 'fastest growing sports company' of its time. With offices across the globe we are an international team who is hungry to innovate and build something incredible.
You will define foundational vision loyalty & retention strategy shape global membership CRM loyalty vision defining overarching strategy retention framework unifying how we engage customers channels regions establish global retention mandate anchored data-driven decision-making customer lifetime value (CLV) develop cohesive loyalty philosophy integrating seamlessly lifecycle programs connecting digital physical experiences champion responsible data usage collaborating Data Digital Product governance compliance design high-impact capabilities omnichannel flows owning strategic design intent automated omnichannel customer journeys onboarding post-purchase replenishment reactivation partnering Digital Product evolving global CRM platform stack Braze CDP scalable AI-ready system supporting automation champion experimentation personalization cross-channel orchestration ensuring every touchpoint contributes brand business growth building scalable frameworks global-local execution ensuring consistency compliance operational excellence leading complex cross-functional alignment partnering senior leaders Technology Digital Product Data Brand Markets ensure CRM strategy aligns global platform capabilities local needs influencing product marketing roadmaps embedding CRM key initiatives acquisition engagement retention collaboration regional leads bringing local insights cultural nuances global strategy scaling what works markets acting global voice CRM cross-functional steering forums influencing resource prioritization roadmap sequencing fostering culture enablement building standardizing global playbooks best practices templates enabling markets execute excellence partner regional teams elevate execution quality lead generation loyalty lifecycle provide training governance guardrails protecting brand consistency enabling local creativity fostering test-and-learn culture embedding measurement all key initiatives establishing regular alignment forums sharing learnings performance insights innovation opportunities driving execution excellence markets measuring revenue retention impact activations partnering Global Customer Analytics defining KPIs measurement frameworks success creating standardized dashboards reporting cadence CRP synthesis narratives informing leadership decisions investment priorities driving accountability performance improvement both globally market teams
Stellenbeschreibung
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