Web Analytics Lead - Geneve, Schweiz - Fifty-Five

Beschreibung

Analytics Lead

Part of The Brandtech Group, 55 is a 350+ person global data company that helps brands collect, analyze and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.

Headquartered in Paris with offices in New York, London, Geneva, Hong Kong, Taipei, Shenzhen and Shanghai, 55 was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique blend of consulting mindset and technical expertise.

55 is a top-tier global Google Marketing Platform Sales Partner and a global Google Cloud Platform Marketing Analytics Certified Partner.

Role Overview
You will have the responsibility of creating analytics and media tracking specifications and assisting with the entire implementation process.

Your expertise, analytical and project management skills will allow you to be autonomous in your daily operations and customer communications whilst supporting the rest of the Fifty-Five team.

As the Analytics lead you will also manage and mentor Jr and Sr Tracking Specialists.

This entails ensuring they are properly supported during project execution as well as working closely with them to uplevel their skills.

Experience and skills required:

• Excellent analytical skills and problem solving skills
• Organizational and project management skills (organization of meetings, managing deadlines and client relationships)
• Ability to communicate and translate technical issues into simplified language
• Confidence when working with crossfunctional external and internal teams
• Ability to read/write JavaScript
• Ability to create documentations with technical specifications
• Knowledge of fundamental web concepts (HTML/CSS)
• Very good written and oral communication
• Ability to work in a fast paced environment

years of experience with tag management tools such as Google Tag Manager, Tealium, and Adobe Launch
years of experience implementing and maintaining digital analytics platforms such as Google Analytics or Adobe Analytics

• Knowledge of the marketing technology stack (ideally Google Marketing Platform)
• Fluent in French & English

Nice to have:

• Experience with multiple Web Analytics tools
• Experience with multiple Tag Management Systems
• Experience with app analytics deployment

Visa requirements:
EU passport or valid Swiss work permit