manager/deputy/assistant manager, promo - Zürich, Schweiz - Careers@Gov

Beschreibung

The Active Mobility Group develops, promotes and regulates the use of active mobility (cycling, riding personal mobility devices, using personal mobility aids, and walking) as a key strategy in LTA's Walk Cycle Ride vision.

As part of the Promotion and Engagement team, you will be responsible for conceptualising, developing and implementing an integrated communication strategy to encourage the gracious use of infrastructure for cycling and personal mobility devices, as well as the promotion of active mobility modes for commuting.

• Formulate communication messages and plans, and execute publicity campaigns and programmes (including events) to reach out to members of the public, including stakeholder segments such as active mobility users, community organisations and interest groups in a timely fashion
• Conduct pre-campaign and pre-programme research
• Conduct post-campaign and post-programme analysis to measure ROI and KPIs
• Manage marketing channels (e.g. website, social media)
• Seek out suitable, like-minded collaborators to amplify campaign and programme reach and outcomes
• Coordinate and synthesise inputs from collaborators and stakeholders
• Handle feedback from members of the public

• Tertiary qualification in any discipline
• At least 3 years of relevant working experience in planning and implementing multi-channel public education, communication campaigns, programmes and events and public/stakeholder engagement. Those with at least 8 years of relevant experience may be considered for senior roles which may involve leading a team.
• Highly adaptable, able to work independently and multi-task in a dynamic environment
• Good analytical, written and communication skills
• Good project management skills
• Creative thinker with good attention to details
• Strong interpersonal skills to engage external and internal stakeholders
• Keen interest in the promotion of active mobility is advantageous