Associate Director, Rlt Customer Content - Geneve, Schweiz - Novartis

Novartis

Geprüftes Unternehmen

Geneve, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

AAA Statement

Advanced Accelerator Applications, a Novartis company, is an innovative medicines company focused on the development of products for targeted radioligand therapy and precision radioligand imaging. We are committed to transforming patients' lives by leading innovation in nuclear medicine.

AAA offers professionals the opportunity to face new challenges and pursue a career in a fast growing, technology driven healthcare company. We are passionate about improving patient health by leading innovation in nuclear medicine. We are looking for people who share our commitment to help us achieve this goal. Advanced Accelerator Applications is an Equal Opportunity Employer (EOE).

Job Purpose:
The Associate Director,
RLT Customer Content & Channel will develop and manage
RLT content that enables efficient and effective omnichannel content at scale and across the International Markets.
This role will also drive omnichannel engagement efficiency and effectiveness for the International Markets to ensure customer experience excellence and flawless channel execution.
Major Activities:
Content:
Responsible for enabling the business strategy and tactics, ensuring an excellent and integrated omnichannel customer experience
Contribute and manage
RLT content capabilities and processes in partnership CE&E
Manage asset/content demand and backlog with approved agency partners and internal stakeholder
Drive reuse, scalability and efficiencies for content with priority countries with ontime project management and excellence in creative quality
Set up a "onestopshop" end to end content management to support the delivery of fit for purpose content increasing Customer Experience opportunities and supporting
RLT brand growth
Collaborate with CE&E to manage interactions with external contractors and vendors / partners in to develop and deliver content including articles, videos, infographics, advertising (social, website, Search, mobile, events, field force engagement, etc.)

Channel:

Develop best in industry, innovative omnichannel strategies and programs leveraging new channels and emerging technology to support the strategy and leverage emerging trends
Steward brand engagement across channels in a connected, differentiated, and valued experience including guiding on use of enabling technologies.
Ensure excellence and coherence in engagement execution and implementation across new and traditional channels to ensure harmonization and avoid siloes); liaison with 3rd party partners and agencies as applicable
Drive or steward channel capabilities and programs that optimize awareness, trial, conversion, and adherence / retention of customers across multiple products and services
Provide expertise on channels and optimization of content for the International Market teams with the support of CE&E
Partner to manage, monitor and optimize channel activation spend within agreed upon budgets with the International Market teams
Partner CE&E in twoway agency feedback, guidance, and governance to ensure effectiveness and efficiency in our agency model and relationships

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

Minimum requirements

Minimum of 5+ years of experience in developing and executing digital marketing / omnichannel customer experience strategies across medical and commercial target audiences with demonstrated results
5+ years of experience of omnichannel content development
Experience in Radioligand Therapy or similar complex therapies required
Good understanding of Global Customer Experience landscape, development processes and methodologies
Demonstrated experience of successfully architecting, delivering, and managing an integrated, omnichannel customer experience across multiple brands / therapeutic areas, ideally in the pharmaceutical industry
Ability to define consistent Customer Experience frameworks (e.g., journey mapping, personae, briefs, content strategy, etc.)
Demonstrated experience in collecting and synthetizing customer insights (via a mix of qual and quant methodologies) into consistent, actionable outputs to solve marketing challenges and drive personalization at scale; includes fluency in attribution and predictive content modelling with demonstrated results
Experience of successfully leveraging digital innovation to improve business outcomes and maximize customer value; fluency / knowledgeable in key marketing automation and reporting platforms
Aligned with Novartis Values & Behaviours

Language(s): Fluency in spoken and written English; other languages helpful but not required

Education:
Advanced university degree in Business and / or pharmacology, pharmacy or medicine

Possible locations:
Switzerland (Geneva or Basel); East Hanover (NJ, USA)

RLT

Division