Digital Campaign - Schweiz - L'Occitane

L'Occitane

Geprüftes Unternehmen

Schweiz

vor 4 Wochen

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.

The Group has eight brands:
L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Grown Alchemist.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.

L'OCCITANE Group's mission is to "empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature".

L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection.

All employees at L'OCCITANE must therefore implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job.

In practice, this means that any employee at L'OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.

CONTEXT & MISSION
L'OCCITANE Brand operates across a variety of channels in Europe & the Middle East, with monthly digital campaigns managing an increasing number of digital materials (e.g. paid media assets, social media posts, videos, ecommerce assets, landing pages, SEO content)

You will be part of a newly created Europe & Middle East Team, coordinating digital campaign recommendations following our marketing calendar, leveraging best practices to the Europe & Middle East region to support the regional marketing plan.

This new position is based in Plan-les-Ouates (near Geneva) and reports to to the Head of Digital Europe & Middle East.

MAIN RESPONSABILITIES

For each new product campaign, deliver efficient ecommerce & digital marketing recommendations aligned with our business objectives along the customer experience from search/social to our ecommerce website.
Lead and coordinate the local digital execution and implementation on ecommerce, search & social media ensuring:
adherence to L'Occitane brand guidelines and ensuring a consistent look, style, and quality for all digital materials

- consistency across media plan by adapting to different sizes and languages
- appropriate scheduling to complete all projects in line with business requirements
- suitable technical specification to ensure high quality final production
- omnichannel alignment with CRM, ECOM and Retail

Gather a library of images / templates to be used across different materials
Manage the adaptation of international campaign toolbox to regional traffic acquisition & ecommerce needs on banners, social, landing pages, ecommerce assets, translations, by briefing / collaborating with internal teams or digital agencies
Test and learn innovative ecommerce, social and storytelling assets to engage our audiences, edit video formats when necessary
Monitor local digital campaign performance by analyzing results and adjusting campaigns accordingly.
Collaborate closely with the digital management & marketing team to ensure campaign and product consistency
Coordinate the SEO content strategy and production with local teams and digital agencies build SEO & landing pages on Sales Force Commerce Cloud (SFCC) when necessary

HOW YOU CAN FIT

35 years of experience for an international website / emarketing or eCommerce background
Digital marketing management experience including digital activation, acquisition, ecommerce & creative project management, working with or within a digital agency
Experience in ecommerce and SalesForce CMS / Page Designer
Strong skills of SEO best practices, UX/UI, digital & social design trends and formats
Knowledge with creative tools like Adobe Creative suite, Canvas, After Effect, other sound / video editing is a plus;
Entrepreneurship, creativity, ability to suggest new creative ideas
Excellent visual execution, accuracy, paying attention to detail
Curious and openminded individual, up to date on latest creative trends
Strong Collaborative / team player and problemsolving
Ongoing competitor benchmark and knowledge of industry bestpractices
Ability to deliver high quality / accurate work on time, including dealing with different priorities with tight deadlines
English fluency is mandatory

STARTING DATE:
ASAP

PERMANENT CONTRACT
L'OCCITANE is an equal opportunities employer.

This means that, when making decisions about our employees' careers with us, our main considerations are their ability to do their jobs and develop in their roles.

One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from