Head of Marketing Tax - Zurich, Schweiz - KPMG-Switzerland

KPMG-Switzerland

Geprüftes Unternehmen

Zurich, Schweiz

vor 1 Woche

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

In this role you are responsible for setting the right go-to-market strategies with Tax & Legal Marketing. You are able to drive a process where the right topics are identified with relevant stakeholders and then translated into actions.
Head of Marketing Tax & Legal

Your contribution to KPMG

Defining and constantly developing the gotomarket plans of the services lines within Tax & Legal
Ensuring that the right priorities are set and translated into marketing plans, including the use of the appropriate communication channels
Making sure that the marketing plan is implemented and success is measured
Planning and implementing serviceoriented offers, solutions and marketing campaigns in collaboration with Marketing specialists.
Developing and preparing publications such as studies, factsheets, media presentations and whitepapers (with the support of a Marketing PM)
Incorporating digital channels and the latest marketing techniques into KPMG's marketing strategy
Managing and generating knowledge about new trends, technologies and channels within KPMG's networks, leveraging these to amplify our message
Closely collaborating with media relations, digital media, internal and other marketing teams as well as service line leaders.
Leading a team of two FTEs in charge of marketing and events

This is what makes you successful

Degree level education
Minimum of 5 years of relevant working experience, i.e. marketing or communication in a B2B environment
Excellent stakeholder and project management are a must
Selfdriven, energetic personality who can make an impact
Ability to work in an ambiguous environment which is still under development
Handson attitude
Ability and willingness to deal with complex products and services
German or English native speaker, with fluency in the other language

Your benefits

We offer a range of generous benefits designed to help you thrive with us and benefit for life. Discover them below.

Do you have any questions?

Christos Makridis

Experienced Hire Recruiter

KPMG as an employer

The role of our team is to support and coach the tax and legal professionals in their go-to-market activities. We provide expertise and structure to make this happen. Internally, we work with many specialists to ensure the people in the business get the right support.

This is a relatively new team, and there is still a lot of room to shape the trajectory of your role.