Global Head of Marketing Intelligence - Lucerne

Nur für registrierte Mitglieder Lucerne, Schweiz

vor 1 Monat

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The Global Head of Marketing Intelligence sets the vision and strategy for the global Insights & Analytics function within marketing, including defining the methodologies, frameworks, and tools that transform data and consumer understanding into measurable business growth.
This role balances advanced analytics (Marketing Mix Modelling, econometrics, data integration) with deep consumer and market insights (attitudes, behaviors, category trends) to guide brand strategies,
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