Content Specialist - Prilly_Floris(CH), Schweiz - SICPA SA

SICPA SA Prilly_Floris(CH), Schweiz

vor 2 Wochen

To strengthen our Marketing department, we are looking for a:

CONTENT SPECIALIST

ROLE

Collaborating with subject matter experts and technical teams to understand complex concepts and translate them into clear and concise content.
Crafting compelling narratives and storytelling elements that effectively communicate our company's value proposition, solutions, and expertise.
Writing and editing content for a variety of mediums, including blog posts, articles, whitepapers, case studies, website copy, and marketing materials.
Conducting thorough research on industry topics, trends, and developments to inform and enhance our content strategy.
Adding value to the conversation around relevant topics by providing insights, analysis, and thought leadership through your content.
Demonstrating critical thinking and strategic insight to identify opportunities for thought leadership initiatives and content marketing campaigns.
Collaborating with internal stakeholders, including marketing, sales, product, and executive teams, to align content with business objectives and target audience needs.
Adhering to brand guidelines and maintaining consistency in tone, voice, and messaging across all content channels.
Understanding the nuances of tone and messaging for different audience segments, including governmental audiences, and adapting content accordingly.
Staying up-to-date with industry trends, best practices, and emerging technologies to continuously improve content quality and effectiveness.

PROFILE

Bachelor's degree in English Literature, Journalism, Communications, Technical Writing, or a related field
2-5 years in content creation, copywriting, or technical writing, preferably in a B2B or technology-focused environment
Strong writing and editing skills, with the ability to distill complex technical information into clear, compelling, and accessible content
Excellent research skills and a knack for uncovering insights and angles that add value to the conversation
Critical thinking and strategic mindset, with the ability to identify opportunities for thought leadership and content innovation
Dynamic personality with a passion for storytelling and creativity, as well as an appreciation for company culture and values
Familiarity with SEO best practices and content marketing principles is a plus
Experience working with governmental or regulatory audiences is preferred
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Native level of English, French B2 Level

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