ricardo.ch R

Marketing Data Analyst (f/m) 80-100% (BB-8A534)

Gefunden in: Xpatjobs CH

Beschreibung:
Marketing Data Analyst (f/m) 80-100%ResponsibilitiesSupport the implementation of logics for CRM automationBuild experiments and tests, defining main metrics and KPI and identifying opportunities to activate, engage and retain our customersDevelop and present learning from data analysis, providing the foundation for the conception and execution of loyalty strategiesDefine and implement triggers for customer engagementDevelop campaigns measurements strategies with particular focus on multichannel engagementAnalyze customer, marketing and web behavioral data enabling effective user segmentationMonitor marketing and users trends to significantly improve matching of demand with relevant offers on the platformCreate dashboards, data visualizations and support the marketing team in the creation of reportsCollaborate closely with all internal functions and central Marketing Competence Center to ensure alignment on KPIs and metrics between stakeholdersWhat we look forAt least 3 years experience working with large database and analytics tools in a marketing contextProven analytical experience and familiarity with marketing data interpretation and analysis and experience with customer database segmentation and personalizationExperience in recognizing and surfacing the triggers for customer loyaltyConfident with big amounts of data and experience with visualization tools (Tableau preferred, Data Studio is a plus)Familiarity with SQL and Google Analytics is requiredPrevious experience working alongside CRM and Digital Marketing teamsVery pragmatic hands-on mentalityStrong dedication to deliver results and drive change with a positive can-do attitudeData-driven thinker who makes decisions based on numbers and is not afraid to perform root cause analysis to solve problems.Enthusiasm, positive attitude and team playerFluent in English, German and French are a big plusWhat we offerOpportunity to grow in a market leading company with a very strong local brandA young, open-minded and motivated team in a multicultural environmentA shareholder offering an extensive network and various opportunities within the portfolioA highly attractive workplace located in Zug, with high quality of living, low tax rates and superb infrastructureLocationZugKristina MalinovicTalent Acquisition Specialist

calendar_todayvor 3 Tagen

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location_on Zug, Schweiz

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