International Digital Acquisition Manager - Meyrin, Schweiz - Chopard

Chopard

Geprüftes Unternehmen

Meyrin, Schweiz

vor 2 Wochen

Geschrieben von:

Lena Schneider

beBee Recruiter

Beschreibung

Recognized for its know-how in Haute Horlogerie and Haute Joaillerie, Chopard is celebrated for its creative audacity and its conception of ethical and responsible luxury.

Proud of its values and traditions, our Maison breathes its family spirit into relationships with its employees and customers, striving to deliver an extraordinary brand experience.

Chopard can draw upon a vast reservoir of in-house expertise and experience uniting more than 45 different crafts within the twin fields of swiss watch and high jewellery-making.

Mission
For the past years, Chopard has decided to reinforce its digital investments in developing the online customer journey.

We started by reinforcing our foundations, reworking our online presence strategy as well as our global digital brand image and identity.

Today traffic acquisition is the corner stone of our online visibility.

Investments are made into social marketing, social advertising, and social CRM, developing our interactions with our clients to transform a simple like into loyalty.

We are looking for a new team member to manage Chopard's global efforts to increase our reach, visibility, and engagement towards our communities, sustain and develop our web traffic and generate conversion.

Within the digital team, the International Digital Acquisition Manager will work hand in hand with the International Social Media Manager in charge of organic digital campaigns as well as the International Digital Experience Manager responsible for the website ecosystem.

A minimum of 5 years of experience on a similar post is required.

Main tasks
You will be responsible for the global acquisition strategy and annual digital media planning of the Maison Chopard.

Your goal is to ensure an optimum acquisition strategy through different strategic channels: social advertising, video advertising, SEA, influence, pure players etc.

Acquisition strategy, planification, reporting & analysis

Develop the Maison's global media strategy based on Business Intelligence data
Elaborate the annual media planning
Ensure the well implementation and execution of the campaigns
Annual budget allocation, spending and optimization
Manage external media agency
Optimization, reporting, benchmarking, and best practices of global acquisition
Knowledge of and experience with the Chinese Social Media Platforms is a strong plus
You will be a part of the acquisition committee whose role is to ensure the strategic investments of the Maison throughout the year

Creation of content dedicated to advertising campaigns*****_In collaboration with the Image team_

Plan timely marketing/communication campaigns on major acquisition channels
Deploy content strategy throughout all channels
Coordinate the effort to design, promote, and maintain a standardized look & feel, and functionality across channels
Ensure that content is effectively identified, written, produced, and formatted for each channel and format, that it reflects audience interests and performs
Collaboration with internal creative teams and management of creative agencies

Influencer campaigns*****_In collaboration with the PR & Communication team_

Continually identify new media contacts and influencers to cultivate
Develop and coordinate international social media & influencer campaigns in collaboration with our talent team

E-tailing
***_In collaboration with the Retail & Wholesale teams_

Facilitate ongoing communication with both Retail and Wholesale departments
Provide retail and wholesale teams with yearly advertising calendars, toolkits, and packages for them to relay the paid campaigns
Work hand in hand with subsidiaries to accompany them on the implementation of international campaigns on a local scale
You will serve as a central point with all the subsidiaries to advise them on their local acquisition strategy

Project management

Plan, execute, and measure crossplatform projects that carry consistent branding and messaging through social media advertising, SEA, influencer campaigns, pureplayers etc.
You will manage a direct team of 2 people as well as inhouse and external designers, agencies, and various partners.

Other

Collaborate with other departments in Geneva: PR, communication, talent team, product marketing, image, retail, wholesale etc.
Collaborate with subsidiaries: work hand in hand with markets to define local strategies, help optimize their budgets, implement their campaigns, report on performances
Provide strategic mentorship for markets with respect to timelines, editorial calendar, tone of voice, strategy budget optimization etc.

Competency requirements

Know-how

Soft skills

Digital media marketing skills (digital ecosystem definition, digital platform management, social media trends, campaign management etc.)
Ability to manage projects across multiple markets and time zones
Ability to communicate on strategy and results to va