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    Web Marketing Expert - Mendrisio, Schweiz - GiGroup

    GiGroup
    GiGroup Mendrisio, Schweiz

    vor 1 Woche

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    Beschreibung

    Per un nostro stimato cliente, operante nel settore industriale, stiamo selezionando un/una:

    WEB MARKETING EXPERT

    Obiettivo:

    Il Candidato/a verrà inserito nel Team Comunicazione con un focus sul web marketing.

    Principali responsabilità:

    • Elaborare contenuti, struttura e features del sito;
    • Collaborare e contribuire alla pianificazione delle strategie commerciali Eshop B2C;
    • Monitorare e ottimizzare la consumer experience e il costumer journey, proponendo e testando anche nuove soluzioni;
    • Migliorare la segmentazione, loyalty programs, ritorno dei clienti, crescita del database, ecc.;
    • Sviluppare ed assicurare funzionamento della sinergia front end con Email transazionali e marketing/newsletter;
    • Collaborare con brand e digital marketing per integrare lo storytelling nel webshop;
    • Elaborare strategia e direttive di SEO;
    • Coordinare, supportare e supervisionare le attività promozionali su piattaforme digitali, PPC, Social media/Google e più tradizionali (eventi, stampa, ecc.), ottimizzando ROI in base a KPIs;
    • Assicurare il traffico qualitativo verso la piattaforma (conversione traffic) o e l'attivazione delle vendite (conversione sales);
    • Creare e analizzare reporting a monitoraggio delle campagne co focus sul ROI;
    • Gestione data base e community degli abbonati;
    • Elaborare email transazionali relative ai diversi journey sul sito, rispettando il tone of voice e il brand design/image;
    • Elaborare Newsletter settimanali seguendo le direttive commerciali, highlight stagionali/trend mercato, storytelling marchio e prodotti, direttive brand design e tone of voice;
    • Redigere oggetto email, testi e struttura email;
    • Programmi e Email journeys per "clienti esistenti" con incentivi di consumo dedicati a segmenti di abbonati con alto potenziale di conversione situazionale;

    Requisiti per la posizione:

    • Laurea in Marketing o affini;
    • Proattività, fermezza e capacità di lavorare in autonomia;
    • Esperienza in ruolo analogo di almeno 5 anni in realtà produttive strutturate;
    • Conoscenza di italiano, tedesco e inglesi fluenti.

    Luogo di lavoro: Mendrisiotto



    Branche: Nahrungsmittelproduktion

    Funktion: Marketing/PR

    Anstellungsart: Festanstellung


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