Postdoc Position in Branding and Brand Management - Zurich, Schweiz - Department of Business Administration Branding an Brand Management

Beschreibung

Department of Business Administration_

• Marketing in the Digital Economy_

Postdoc Position in Branding and Brand Management

50 % :

We are seeking a highly motivated postdoctoral researcher in the area of branding and brand management to join the team of Professor Andrea Giuffredi-Kähr, in the Department of Business Administration at the University of Zurich (Switzerland).

Prof.

Giuffredi-Kähr's research focuses on how consumers interact with brands, particularly how digitalization has transformed these areas and its implications for marketing management.

Your responsibilities:

• Develop and conduct empirical research within the project «Narcissistic, Machiavellian, and

Psychopathic Brands:
Measurement, Outcomes, and Contingency Factors», funded by the Swiss National Science Foundation

• Assist in teaching activities related to brand management and digital marketing at the Master's level (by agreement, with an additional employment at an hourly rate)
• Supervise Bachelor and/or Master's theses
• Ph.

D. in business administration

• Strong interest and extensive experience in empirical research in marketing, ideally in the field of branding and brand management (e.g., brand transgressions, brand relationships) and consumer decisionmaking
• Strong methodological and statistical skills, ideally with experience in web scraping, databases, and data science tools (e.g. R, Python, SQL)
• Publication experience in peerreviewed journals is an advantage
• Willingness and ability to work independently and in a team
• Strong command of English, written and spoken. Basic knowledge of German is helpful, but not required.

Place of work:
Plattenstrasse 14, 8032 Zürich


Start of employment:
The appointment is for two years (if possible, with renewal), starting as soon as possible. The annual salary is based on the Swiss public pay scale.

To be considered for this position, qualified applicants are requested to enclose the

• Cover letter (about 2 pages) describing their interest in and potential approach to investigating a "dark" brand personality (e.g., Why do consumers purchase from such brands? How can negative outcomes be mitigated? How can a "dark" brand personality be measured using social media data such as Twitter?) as well as their general career goals
• Current curriculum vitae
• Reprints of two of their articles
• Academic transcripts