vincenzo obbole

As Industrial Designer I am a creative thinker and problem solver. I use an interdisciplinary approach to develop innovative solutions, concepts and visual languages. Multilingual and active across different cultures, with an ability to read between the lines. 


After eleven years of living and studying in Italy, I wanted a change of scenery and moved to Germany, working as a freelance art director in Pforzheim. This was of course a daring move, but sometimes you have to take the bull by the horns. After three and a half years, I moved on to Switzerland, where I was able to further develop my skills with passion while working as a designer within different teams. 

I’m full of creativity, ambition and motivation, eager to learn and open for new ideas, as well as I’m curious, proactiv and a team player. I know how to inspire and enthuse the team, and I always get the job done. Challenges fascinate me, and I tackle them with a great sense of responsibility and self-confidence. I constantly do my best to achieve the planed goal in the most effective way.

Based on personas I turn vision into concepts and convert those into design that illustrate simplicity despite system complexity. My motto: follow your passions in life, and to perfect them as your heart, mind and instinct permit you.

UX researcher 

MCH Group - Switzerland - 08/2021 - now

Responsible for the user research and usability testing digital products

UX designer & Digital innovation Consultant

NETCONOMY GmbH (DACH) - Switzerland - 03/2021 - 07/2021 

Responsible for the user experience of digital business processes 

Brand Strategist & UX Consultant

Prioma GmbH Agency - Switzerland - 01/2020 - 05/2020

Prioma's brand architecture. Brand & UX strategy of Prioma and its brands

Interaction design
Interactive Dock, Zurich - 10/2019 - 11/2019
User experience design (UX) / User interface design (UI) / UCD process

BACHELOR’S DEGREE IN INDUSTRIAL DESIGN
Università degli studi di Palermo - 10/2005 - 03/2011
Product design / Product & Corporate communication / Branding 
Visual design / Sociology / Semiotics / Psychology

Art & design diploma
Istituto d’arte D. Amato - 09/2000 - 03/200