sylvie francis

I'm a Digital Content Producer with experience in telling stories that resonate. With 15 years under my belt in the world of communications, I've had the chance to create content for some big names and causes across the globe.

I'm a Social Media Strategist and Digital Content Producer with experience in advocacy, news, and humanitarian causes. With 15 years working in communications, I've created compelling content and implemented social media strategies for international organizations, top brands, and agencies.

Here's a quick look at some of the stuff I'm proud of:

-Racked up 1 billion video views in a single year with the World Economic Forum.
-Scored over 500 million video views in 2022 for UNHCR thanks to our Global social video strategy.
-Grew to 1 million TikTok followers in less than 8 months (plus, one of the first non-profit accounts to do it!).
-Built a community of 300k+ subscribers for UNHCR's Humanitarians At Work LinkedIn Newsletter.

 

Digital content producer- UNHCR

Key Achievements:
* Designed and implemented a successful social video strategy for UNHCR, reaching over 500 million video views in 2022.
* Launched UNHCR's Humanitarians at Work LinkedIn newsletter with over 300k subscribers
* Manage a team of editors and producers to produce 500+ videos annually in multiple languages.
* Launched one of the first not-for-profit TikTok accounts, which reached over 1 million followers in 8 months.
* Three time winners of the Geneva Engage Award for exceptional social media engagement and reach.

Role and Responsibilities:
* Oversee all social video and graphic output across Facebook, Instagram, TikTok, Twitter, and LinkedIn.
* Work on all aspects of production, from creating briefs, writing scripts to delivering final outputs.
* Created content and social media strategies for key events and campaigns, such as World Refugee Day, Global Trends report launch, UNHCR’s 70th anniversary, Nansen Refugee Awards, Global Refugee Forum, and the Refugee Olympic Team at the Tokyo and Rio Olympics.
* Work with the Goodwill Ambassador Team to develop partnerships between celebrity / influencer social media accounts 
* Nurture partnerships between UNHCR and social media platforms (especially TikTok, Meta)
* Document and analyze social media video metrics, working closely with the Strategic Communications Team on regular reporting
* Provide training, guidance and feedback to Regional and Country Offices worldwide in-person and online (Bangkok, Bangladesh, Jordan)
* Proficient in using social media publishing tools such as ContentCal, HootSuite, and Trello.
* Developed UNHCR’s brand video templates used by all teams for video output

University of Sussex- Media practice and Theory BA