syafafa zainuddin

1. Specialized in Digital Marketing, Data Analytics and Graphic Design
2. Proven success on YouTube and e-commerce business

DUFT by Schaffy 1 year 4 months Data Analyst June 2023 - August 2023 (3 months) Zurich, Switzerland Optimizing E-commerce Sales Through Data-Driven Decision Making: A OneYear Journey of DUFT by Schaffy Digital Marketing Manager May 2022 - July 2023 (1 year 3 months) Zurich, Switzerland  Break-even within 2 months  Twice sold out in 10 months Responsibilities:  Develop and manage marketing campaigns - social media, e-newsletter.  Website management, CMS (WordPress) and UX Design  SEO/SEM  CRM (woocommerce)  E-mail marketing and automation  Define and manage customer journey process  Plan optimization from KPIs  Community and social media management  Content creation for business purpose YouTube Content Creator January 2019 - February 2023 (4 years 2 months) Zurich, Switzerland A verified member of YouTube Partner, awarded with Silver Play Button for passing the 100K milestone.  Specialized in insights, data, analytics, KPI analysis & forecasting and performance tracking  Gained a deeper understanding of affiliate marketing strategy Most viewed video: +1.2 M  Subscribers: Over 170K EULAR - European Alliance of Associations for Rheumatology Digital Media Coordinator September 2018 - December 2019 (1 year 4 months) Zurich, Switzerland  Increased engagement rate in all social media platforms by more than 300% within a year.  Experienced in SEO strategy through website management, Google Analytics and social media insights Designed a diverse range of creative content while adhering to branding guidelines.  Reduced an extensive cost of e-newsletter by taking over projects from suppliers. Coordinated projects from all departments, stakeholders and suppliers for time efficiency Experienced in stakeholder management Contract/Freelance basis Graphic Designer August 2017 - July 2018 (1 year) Zurich, Switzerland Supported projects by designing concepts & illustration for product packaging Supported digital design for social media marketing campaigns Worked with multiple small companies based in both Malaysia and Switzerland Alstom Power Marketing Communications Intern October 2014 - December 2014 (3 months) Baden, Switzerland Supported communications team for social media data analysis and administrative tasks. Supported planning and hosting conferences and marketing events. Adillaz Skin Therapy Marketing Assistant February 2014 - December 2014 (11 months) Assisted a successful event planning and new product launches. Attained sales increment after using as a new channel for distribution. Gained more traffic from potential customers with translated copies and newsletter. Developed and successfully implemented ideas for marketing campaign

University of Zurich Bachelor of Arts (B.A.) Exchange Program, English Linguistics and Literature · (2009 - 2013) United International Business Schools Bachelor's degree, Business Administration, Marketing and Management · (2013 - 2017) International Islamic University Malaysia Foundation degree, English Linguistics and Literature · (2008 - 2009)