Stefan Tochev

I am an accomplished and performance-driven leader with proven managerial experience in structuring and expanding marketing and communications departments, creating strategy for alignment and growth. I focus on building from the inside-out, fostering a culture of opportunity to optimize talents and contributions. My experience is grounded in marketing principles that aim to create human connection, brand awareness, and scale business sustainably. I am confident in merging corporate workflow with an entrepreneurial mindset, building relationships with stakeholders at all levels. I have over ten years of experience in market research project management in the field of pharmaceuticals and healthcare. I am proficient in creating marketing plans to meet a defined business objective and have proven success in reviewing data, creating reports and delivering business-oriented recommendations to management, board of directors, and clients. 

As Head of Marketing and Communications for the largest open access publishing company in the world, I developed a high-level corporate marketing department, assigning work flows and responsibilities to improve brand awareness and sentiment. I did this by expanding the corporate marketing and communication operations to multi-facet department including brand, social media and digital marketing, internal and external communications, creative content and design, marketing research, campaign management, public relations, physical conferences and online events. I promoted line managers whom I liaison with and oversee a team of about 40 people, across the functions mentioned above.

I created team structure and processes for our corporate communications team improving company communication channels related to social media, email marketing newsletters, and blog by creating an ecosystem for content creators including strategically launched podcast. I also worked to establish PR principals and standard practices for crisis management. I helped shape the company’s online presence by building a dedicated team for paid social media and digital marketing, creating clear and inclusive communication campaigns, tracking metrics for omnichannel marketing plans. As a team player at heart, I played a key role in cross-department collaboration for internal and external communication activities. I have also contributed to the company’s public relations and public affairs strategy and identify opportunities for disseminating content.

• altMBA, 2022.
• Digital Marketing Nanodegree Program Certification, UDACITY, 2021.
• Masters Diploma in Marketing Management, George Brown College, Toronto, Canada, 2009.
• Bachelors of Arts (Honours) in Sociology, University of Guelph, Guelph, Canada, 2006.