Stefan Rohner

I am a professional with 15+ years of marketing management, e-commerce and business development experience in the tourism, human resources and lately the fashion sector. My passion for marketing, the web and new digital technologies helped companys to develop new products and services. Professional focal points include marketing initiatives, product management, business development, market analysis, client relationship management, strategy development, social media & online marketing, operation optimization, brand awareness, tourism, online content, HR marketing, technology solutions, and project management.

Head Digital Marketing & Communication

Weisse Arena Gruppe · Juli 2021 - Today

Head of Online Marketing & E-Commerce Head of Online Marketing & E-Commerce

BLACKSOCKS SA · Nov. 2019–Nov. 2020

• Planning and execution of online campaigns
• Creation of newsletter campaigns and scenarios 
• Analyzing customer behaviour with the help of a customer data plattform 
• Setting up a master data feed for successful selling on marketplaces and social media• Planning and execution of online campaigns • Creation of newsletter campaigns and scenarios • Analyzing customer behaviour with the help of a customer data plattform • Setting up a master data feed for successful selling on marketplaces and social media

Marketing & Product Manager SkiMarketing & Product Manager Ski

Ticketcorner AG 
Okt. 2018–Juli 2019

• Anlysing and constantly check KPI's regarding success of the desktop platform and app. 
• Create and implement strategies to enhance customer journey, both the app and the desktop.
• Website/App testing in order to improve ux and customer journey
• Evaluate product improvements and advise agency
• Data visualisations with the help of a BI Tool• Defining and constantly check KPI's regarding success of the desktop platform and app. • Create and implement strategies to enhance customer journey, both the app and the desktop. • Website/App testing in order to improve ux and customer journey • Evaluate product improvements and advise agency • Data visualisations with the help of a BI Tool

Project Manager Digital

Engadin St. Moritz Mountains AG 
Nov. 2016–Sept. 2018

Responsible for all digital activities:

• Integrate new payment methods, such as Bitcoin, PayPal, and TWINT, to streamline operations.
• Development and implementation of a Dynamic Pricing webshop
• Devising comprehensive strategies to improve guest experience. E.g. Marketing Automation / Chatbot
• Social media marketing activities, review performance and develop efforts to optimize performance.
• Development and introduction of various online marketing campaigns
• Enable streamlined operation and the ability for customers to book hotel and ski deals.
• Supervise the digital signage systems on the mountain.
• Enhance overall usability of the website and app.Responsible for all digital activities: • Integrate new payment methods, such as Bitcoin, PayPal, and TWINT, to streamline operations. • Development and implementation of a Dynamic Pricing webshop • Devising comprehensive strategies to improve guest experience. E.g. Marketing Automation / Chatbot • Social media marketing activities, review performance and develop efforts to optimize performance. • Development and introduction of various online marketing campaigns • Enable streamlined operation and the ability for customers to book hotel and ski deals. • Supervise the digital signage systems on the mountain. • Enhance overall usability of the website and app.

Business Development and Project Manager at livejobs.ch

• Development of a new business sector: Introducing Video Interviews by WePow in Switzerland
• Acquisitions of clients/projects and serve as a key contributor in various capacities, such as business development, cooperation with job sites, consulting and sales.
• Direct video project lifecycle, from storyboard meeting through client approval
• Managing the video production team throughout the project. 
• Digital and social media marketing, web project management, video SEO, SEO, and SEA.• Development of a new business sector: Introducing Video Interviews by WePow in Switzerland • Acquisitions of clients/projects and serve as a key contributor in various capacities, such as business development, cooperation with job sites, consulting and sales. • Direct video project lifecycle, from storyboard meeting through client approval • Managing the video production team throughout the project. • Digital and social media marketing, web project management, video SEO, SEO, and SEA.

Master of Advanced Studies (MAS) - Master of Advanced Studies (MAS) - Digital Business
Master Thesis: Metaverse - Use cases for tourism destinations

Certificate of Advanced Studies in Mobile Business & Ecosystems
Thesis: NFTs as a possible gamification element in the Inside Laax AppThesis

Certificate of Advanced Studies in AI Management
Thesis: Chatbots in the tourism industry

IST - Höhere Fachschule für Tourismus & Outdoor
Tourism Specialist