Lufthansa Group Février 2017 - Aujourd'huiResponsibilities
o Planning, coordination and implementation of global Metasearch activities for the Lufthansa Hub Airlines
o Contract negotiations and international business development with metasearch partners (e.g. Google).
o Steering of the agencies and the meta searcher partners in the daily operations, review of results and proposals for optimization
o Tracking, reporting and analysis
o Product Release – releasing a new product on our partner sites (April 2017).
o Business Development – Integration of new partners (e.g. Russia, Japan market).
o Strategy – commercial framework alignment with key partners.
o Team management – managed the work load / task of our intern.
Online Retail Management Expert (Supervisor),
SWISS International Air Lines Mars 2015 - Janvier 2016Responsibilities
o Support the swiss.com management team in the planning of new and ongoing retailing projects.
o Coordinate activities with other departments within SWISS (Sales, Product, Revenue Management).
o Management of product vouchers (process creation, coordination with other internal / external stakeholder).
o Steering projects and report to higher manager level (Senior Directors and Vice President Level).
o Process adaptation – change product definition and coordinate with Legal to meet new requirements.
o Project Ownership – create an online “shopping window” on www.swiss.com (on-going project).
o Research – conduct desk research on various subjects (form of payment, new product concept, online domain management)
o Team management – conducted interviews and selected new interns and managed their tasks.
Regional Online Marketing Manager
EF- Education First Octobre 2012 - Août 2013Account Management
o Google Adwords campaign management over the Northern America and EU regions.
o Responsible for the online performances (content, conversion rate, sales leads, bounce rate).
o Responsible for $2.5M annual budget with emphasis efficiency and cost consciousness.
o Led a team of three people who covered the online activity of Northern America and European regions.
o Trained the PPC department of 11 analysts to take the Google Adwords exams: 100% success rate.
o Successfully organized seminars (markets trends, company updates & trainings).
o Managed a team: individual performance KPI measuring, target review, employee empowerment.
SEM - Online Search Marketing Analyst
EF - Education First Novembre 2010 - Septembre 2012Account Management
o Area of responsibility: Europe markets.
o Improved the conversion rate by 33.5% on the landing pages and the online visits by 36.2%.
o Managed over 1M US $ budget.
o Created, translated and maintained Landing Pages.
o Launched cross channels online marketing campaigns, including Social Media, SEO, and SEM.
o Managed Google Analytics account - it greatly improved our internal communication.
o Initiated and implemented new marketing strategies: Remarketing; YouTube overlay; standardized Ads.
Master in Marketing Research & Consumer Behaviors
IE Business School
2013 - 2014
(1 an) Madrid
Bachelor - Advanced Study Diploma
Oxford Brookes University
2008 - 2009
(1 an) Oxfordshire
Bachelor in Economics & Languages,
University of Stendhal, Grenoble III
2004 - 2008
(4 ans) Rhône-Alpes