Traffic Acquisition Expert, Metasearch Partnership
February 2017 - at Present
Responsibilities o Planning, coordination and implementation of global Metasearch activities for the Lufthansa Hub Airlines o Contract negotiations and international business development with metasearch partners (e.g. Google). o Steering of the agencies and the meta searcher partners in the daily operations, review of results and proposals for optimization o Tracking, reporting and analysis Achievements o Product Release – releasing a new product on our partner sites (April 2017). o Business Development – Integration of new partners (e.g. Russia, Japan market). o Strategy – commercial framework alignment with key partners. o Team management – managed the work load / task of our intern.
Online Retail Management Expert (Supervisor),
March 2015 - January 2017
Responsibilities o Support the swiss.com management team in the planning of new and ongoing retailing projects. o Coordinate activities with other departments within SWISS (Sales, Product, Revenue Management). o Management of product vouchers (process creation, coordination with other internal / external stakeholder). o Steering projects and report to higher manager level (Senior Directors and Vice President Level). Achievements o Process adaptation – change product definition and coordinate with Legal to meet new requirements. o Project Ownership – create an online “shopping window” on www.swiss.com (on-going project). o Research – conduct desk research on various subjects (form of payment, new product concept, online domain management) o Team management – conducted interviews and selected new interns and managed their tasks.
Regional Online Marketing Manager
October 2012 - August 2013
Account Management o Google Adwords campaign management over the Northern America and EU regions. o Responsible for the online performances (content, conversion rate, sales leads, bounce rate). o Responsible for $2.5M annual budget with emphasis efficiency and cost consciousness. Team Management o Led a team of three people who covered the online activity of Northern America and European regions. o Trained the PPC department of 11 analysts to take the Google Adwords exams: 100% success rate. o Successfully organized seminars (markets trends, company updates & trainings). o Managed a team: individual performance KPI measuring, target review, employee empowerment.
SEM - Online Search Marketing Analyst
November 2010 - September 2012
Account Management o Area of responsibility: Europe markets. o Improved the conversion rate by 33.5% on the landing pages and the online visits by 36.2%. o Managed over 1M US $ budget. o Created, translated and maintained Landing Pages. Project Management o Launched cross channels online marketing campaigns, including Social Media, SEO, and SEM. o Managed Google Analytics account - it greatly improved our internal communication. o Initiated and implemented new marketing strategies: Remarketing; YouTube overlay; standardized Ads.
Master in Marketing Research & Consumer Behaviors
at IE Business School
2013 - 2014 (1 year) Madrid
Bachelor - Advanced Study Diploma
at Oxford Brookes University
2008 - 2009 (1 year) Oxfordshire
Bachelor in Economics & Languages,
at University of Stendhal, Grenoble III
2004 - 2008 (4 years) Rhône-Alpes
Knowledge and keywords