Samantha Legnaro

With over 20 years of experience in three multinational organisations in Visual Merchandising & Retail Marketing in the Fashion Luxury industry ( first in Europe for 7 years and then Asian Market for the past 12 years, recently moved back to Europe ), I have a strong desire to contribute to a Swiss Organization – one that offers the opportunity to leverage my ability to translate creative concepts into the marketplace in a more project-oriented role.

Head of Visual Merchandising with creative soul and a concrete eye on the business, able to interpret brand’s direction and bring it to the next level. With over 20 years of experience, focused on a holistic Omnichannel approach delivering a cohesive and consistent brand experience across all sales and marketing channels, assuring market’s implementation excellency via VM community management. First in Europe for 7 years and then Asian Market for the past 12 years, recently moved back to Europe.

• A strong believer that innovation and tradition go hand in hand in every project.
• Always looks beyond the obvious and cherishes creativity - at the heart of my approach to every project there is respect for the vision and heritage of the brand.
• Excellent communication skills with attention to detail and the ability to develop and deliver clear and consistent messages across many different stakeholders.
• Solid strategic thinking skills to translate business objectives into actionable marketing plans.
• Approaches tasks with a practical sense of urgency, autonomy, flexibility and dynamism.
• Ability to collaborate and communicate effectively with all cross divisional stakeholders (ability to unite disparate groups behind a common cause).

high school graduation