myriam labidi

2018-2023    Creative Services Project Manager | Parker Hannifin EMEA – Manufacturing Equipment, Etoy

• Designing the marketing strategy, marketing roadmap, planning and content calendar with the Groups, Divisions, MarComs, Retail
• Defining goals and objectives, identifying target audience, developing USP, segmenting audience, selecting touchpoints
• Identifying audience needs, researching keywords, defining content types, defining content goals
• Creating content outline, writing content, incorporating visual assets, optimizing SEO, editing, proofreading, designing, formatting
• Newsletter, Website copy, blog post, social media post, press release, brochure, presentation, infographics, videos
• Building a marketing funnel, personalizing and segmenting, setting budget, launching campaign, engaging and nurturing leads
• Email marketing, social media, events, website, direct mail, paid advertising
• Monitoring KPIs, analyzing results, reporting and iterating all marketing activities
• Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
• Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
• Trade show, conference, Though Leadership Webinar Series, Podcasts, Videos
• Coordinating, developing and maintaining Corporate website, Intranet, publications and promotional items eCommerce platforms
• Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
• Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2014-2018    Marketing & Sales Manager | International Federation of Consulting Engineers - Construction, Geneva

• Designing the marketing strategy, marketing roadmap, planning and content calendar to promote products, courses and conferences
• Creating, deploying, monitoring omnichannel marketing, campaigns, reporting KPIs and iterating
• Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
• Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
• Annual conference, Young Leaders Program, Webinars
• Coordinating, developing and maintaining Corporate website and publications eCommerce platform
• Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
• Community Management of all social media channels engaging with members, clients and partners
• Supporting the Director in media relations, partnerships and sponsorship activities
• Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2013-2014    Account and Project Manager | NXC Suisse – start-up, Lausanne

2011-2012    Web Operations Specialist | Nestlé Nespresso, Lausanne

2010-2011    International Projects Assistant | Gruner, Renens

2008-2010    Technical offers Specialist | Alcatel-Lucent – Telco, Lausanne

2006-2008    Business and Information Systems Consultant | Cap Gemini for Airbus, Toulouse

2003-2004    Public Relations Officer | French Institute of the Netherlands, Amsterdam

2018-2023    Creative Services Project Manager | Parker Hannifin EMEA – Manufacturing Equipment, Etoy

• Designing the marketing strategy, marketing roadmap, planning and content calendar with the Groups, Divisions, MarComs, Retail
• Defining goals and objectives, identifying target audience, developing USP, segmenting audience, selecting touchpoints
• Identifying audience needs, researching keywords, defining content types, defining content goals
• Creating content outline, writing content, incorporating visual assets, optimizing SEO, editing, proofreading, designing, formatting
• Newsletter, Website copy, blog post, social media post, press release, brochure, presentation, infographics, videos
• Building a marketing funnel, personalizing and segmenting, setting budget, launching campaign, engaging and nurturing leads
• Email marketing, social media, events, website, direct mail, paid advertising
• Monitoring KPIs, analyzing results, reporting and iterating all marketing activities
• Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
• Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
• Trade show, conference, Though Leadership Webinar Series, Podcasts, Videos
• Coordinating, developing and maintaining Corporate website, Intranet, publications and promotional items eCommerce platforms
• Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
• Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2014-2018    Marketing & Sales Manager | International Federation of Consulting Engineers - Construction, Geneva

• Designing the marketing strategy, marketing roadmap, planning and content calendar to promote products, courses and conferences
• Creating, deploying, monitoring omnichannel marketing, campaigns, reporting KPIs and iterating
• Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
• Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
• Annual conference, Young Leaders Program, Webinars
• Coordinating, developing and maintaining Corporate website and publications eCommerce platform
• Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
• Community Management of all social media channels engaging with members, clients and partners
• Supporting the Director in media relations, partnerships and sponsorship activities
• Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2013-2014    Account and Project Manager | NXC Suisse – start-up, Lausanne

2011-2012    Web Operations Specialist | Nestlé Nespresso, Lausanne

2010-2011    International Projects Assistant | Gruner, Renens

2008-2010    Technical offers Specialist | Alcatel-Lucent – Telco, Lausanne

2006-2008    Business and Information Systems Consultant | Cap Gemini for Airbus, Toulouse

2003-2004    Public Relations Officer | French Institute of the Netherlands, Amsterdam

2023 Certificate in digital marketing and social media | CADSchool, Lausanne
2023 Certificate in SEO, Content Marketing, Email Marketing, Inbound Social Media | HubSpot, Online 2023 Digital skills : User Experience | Accenture, Online

2013 ITILv3 Foundation | Altran Education, Lausanne
2013 Certified Associate in Project Management | Romandie Formation, Lausanne 2005 Masters in Marketing and Communications | Toulouse Business School, Toulouse