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myriam labidi

myriam labidi

Events and Community Manager
Prilly, Ouest Lausannois

Soziales


Über myriam labidi:

2018-2023    Creative Services Project Manager | Parker Hannifin EMEA – Manufacturing Equipment, Etoy

  • Designing the marketing strategy, marketing roadmap, planning and content calendar with the Groups, Divisions, MarComs, Retail
  • Defining goals and objectives, identifying target audience, developing USP, segmenting audience, selecting touchpoints
  • Identifying audience needs, researching keywords, defining content types, defining content goals
  • Creating content outline, writing content, incorporating visual assets, optimizing SEO, editing, proofreading, designing, formatting
  • Newsletter, Website copy, blog post, social media post, press release, brochure, presentation, infographics, videos
  • Building a marketing funnel, personalizing and segmenting, setting budget, launching campaign, engaging and nurturing leads
  • Email marketing, social media, events, website, direct mail, paid advertising
  • Monitoring KPIs, analyzing results, reporting and iterating all marketing activities
  • Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
  • Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
  • Trade show, conference, Though Leadership Webinar Series, Podcasts, Videos
  • Coordinating, developing and maintaining Corporate website, Intranet, publications and promotional items eCommerce platforms
  • Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
  • Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2014-2018    Marketing & Sales Manager | International Federation of Consulting Engineers - Construction, Geneva

  • Designing the marketing strategy, marketing roadmap, planning and content calendar to promote products, courses and conferences
  • Creating, deploying, monitoring omnichannel marketing, campaigns, reporting KPIs and iterating
  • Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
  • Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
  • Annual conference, Young Leaders Program, Webinars
  • Coordinating, developing and maintaining Corporate website and publications eCommerce platform
  • Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
  • Community Management of all social media channels engaging with members, clients and partners
  • Supporting the Director in media relations, partnerships and sponsorship activities
  • Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2013-2014    Account and Project Manager | NXC Suisse – start-up, Lausanne

2011-2012    Web Operations Specialist | Nestlé Nespresso, Lausanne

2010-2011    International Projects Assistant | Gruner, Renens

2008-2010    Technical offers Specialist | Alcatel-Lucent – Telco, Lausanne

2006-2008    Business and Information Systems Consultant | Cap Gemini for Airbus, Toulouse

2003-2004    Public Relations Officer | French Institute of the Netherlands, Amsterdam

Erleben Sie

2018-2023    Creative Services Project Manager | Parker Hannifin EMEA – Manufacturing Equipment, Etoy

  • Designing the marketing strategy, marketing roadmap, planning and content calendar with the Groups, Divisions, MarComs, Retail
  • Defining goals and objectives, identifying target audience, developing USP, segmenting audience, selecting touchpoints
  • Identifying audience needs, researching keywords, defining content types, defining content goals
  • Creating content outline, writing content, incorporating visual assets, optimizing SEO, editing, proofreading, designing, formatting
  • Newsletter, Website copy, blog post, social media post, press release, brochure, presentation, infographics, videos
  • Building a marketing funnel, personalizing and segmenting, setting budget, launching campaign, engaging and nurturing leads
  • Email marketing, social media, events, website, direct mail, paid advertising
  • Monitoring KPIs, analyzing results, reporting and iterating all marketing activities
  • Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
  • Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
  • Trade show, conference, Though Leadership Webinar Series, Podcasts, Videos
  • Coordinating, developing and maintaining Corporate website, Intranet, publications and promotional items eCommerce platforms
  • Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
  • Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2014-2018    Marketing & Sales Manager | International Federation of Consulting Engineers - Construction, Geneva

  • Designing the marketing strategy, marketing roadmap, planning and content calendar to promote products, courses and conferences
  • Creating, deploying, monitoring omnichannel marketing, campaigns, reporting KPIs and iterating
  • Developing, managing, planning and promoting a portfolio of engaging online and on site events from concept to deployment
  • Managing logistics, supporting speakers and attendees online and on site, collecting feedback and lessons learned
  • Annual conference, Young Leaders Program, Webinars
  • Coordinating, developing and maintaining Corporate website and publications eCommerce platform
  • Managing stock and shipment, launching new products, launching new services and features, improving order and payment systems
  • Community Management of all social media channels engaging with members, clients and partners
  • Supporting the Director in media relations, partnerships and sponsorship activities
  • Monitoring industry trends and competition online and offline, setting up alerts, benchmarking, documenting

2013-2014    Account and Project Manager | NXC Suisse – start-up, Lausanne

2011-2012    Web Operations Specialist | Nestlé Nespresso, Lausanne

2010-2011    International Projects Assistant | Gruner, Renens

2008-2010    Technical offers Specialist | Alcatel-Lucent – Telco, Lausanne

2006-2008    Business and Information Systems Consultant | Cap Gemini for Airbus, Toulouse

2003-2004    Public Relations Officer | French Institute of the Netherlands, Amsterdam

Bildung

2023 Certificate in digital marketing and social media | CADSchool, Lausanne
2023 Certificate in SEO, Content Marketing, Email Marketing, Inbound Social Media | HubSpot, Online 2023 Digital skills : User Experience | Accenture, Online

2013 ITILv3 Foundation | Altran Education, Lausanne
2013 Certified Associate in Project Management | Romandie Formation, Lausanne 2005 Masters in Marketing and Communications | Toulouse Business School, Toulouse

Fachleute, die mit myriam konkurrieren

Fachkräfte aus demselben Bankwesen / Darlehen-Sektor wie myriam labidi

Fachleute aus verschiedenen Bereichen in der Nähe von Prilly, Ouest Lausannois

Andere Benutzer, die myriam genannt werden

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