Michael Procher

Brief intro about myself: 

A seasoned hospitality executive of German nationality with over 20 years of experience in leadership roles in South East Asia, Europe, Eastern Europe and the Middle East. 

Fluent in English, German, French.

Highly skilled leader with extensive work knowledge in the luxury hotel and resort operation, asset & facilities management, concept development, re-positioning, strategic planning and business process management.

As Vice President, Cluster General Manager and Hotel General Manager I was able to achieve and exceed my goals and the expectations of owners and management company by using my commercial knowledge and my motivation skills to build outstanding teams.

I understand myself as a dynamic leader who is always taking "his" properties to new levels of commercial and operational success by introducing new technics and new ideas, by implementing systems and procedures to support my strategy, and by keeping control over all financial aspects.

I am a “numbers guy”, who prefers to take direct leadership of the commercial teams (sales, marketing, revenue, yielding, forecasts, reports, budgets), who is directly participating in all revenue generating activities, who is teaching the team about forecasts and revenue tactics, and last but not least, who is creating and reviewing reports and budgets personally.

Special personal skills: 

- Leadership, guidance and motivation

- Initiating & leading change

- Positioning & repositioning of hotels & outlets as profit centers

- Commercial and operational restructuring and optimization

- Identifying cluster synergies and building cluster structures

- Negotiations & closing 

- Revenue management & market share growth

- Managing EBITDA & driving performance improvement

- Strategic analysis & implementation

Brief intro about myself: 

A seasoned hospitality executive of German nationality with over 20 years of experience in leadership roles in South East Asia, Europe, Eastern Europe and the Middle East. 

Fluent in English, German, French.

Highly skilled leader with extensive work knowledge in the luxury hotel and resort operation, asset & facilities management, concept development, re-positioning, strategic planning and business process management.

As Vice President, Cluster General Manager and Hotel General Manager I was able to achieve and exceed my goals and the expectations of owners and management company by using my commercial knowledge and my motivation skills to build outstanding teams.

I understand myself as a dynamic leader who is always taking "his" properties to new levels of commercial and operational success by introducing new technics and new ideas, by implementing systems and procedures to support my strategy, and by keeping control over all financial aspects.

I am a “numbers guy”, who prefers to take direct leadership of the commercial teams (sales, marketing, revenue, yielding, forecasts, reports, budgets), who is directly participating in all revenue generating activities, who is teaching the team about forecasts and revenue tactics, and last but not least, who is creating and reviewing reports and budgets personally.

Special personal skills: 

- Leadership, guidance and motivation

- Initiating & leading change

- Positioning & repositioning of hotels & outlets as profit centers

- Commercial and operational restructuring and optimization

- Identifying cluster synergies and building cluster structures

- Negotiations & closing 

- Revenue management & market share growth

- Managing EBITDA & driving performance improvement

- Strategic analysis & implementation

true Hotel General Manager with strong knowledge in all operational fields, proven in several General Manager roles, e.g. at Hilton Luxor Resort & Spa, Cluster General Manager for the Nova Group Thailand, now as General Manager in Switzerland for re-branding