Massimo Giardini

I'm a data-driven professional with a solid experience in the retail industry in the fields of analytics, business intelligence and performance management. I like to deliver valuable and actionable insights from complex data through decision support to both strategic and operational levels. I love uncovering trends, designing smart KPIs and building the right tools to keep the business focused.

Curious by nature, I love discovering how things work, from BI tools to networking, and I search for opportunities to either simplify or expedite the processes. Whether SQL tuning, dashboard design or cross-team collaboration, I like to mix my technical skills with a business-oriented spirit.

I am a Business Analytics Manager with over 10 years of experience across diverse industries, including retail, banking, and insurance. Currently leading Retail Business Analytics for a Leading company in creation, design, manufacture, and distribution of eyewear and ophthalmic lenses, I specialize in driving data strategies, developing reporting frameworks, and delivering actionable insights through visual storytelling and advanced analytics.

My career started in technical and data warehouse roles and gradually evolved toward more strategic and business-oriented positions. I bridge the gap between IT and business, translating complex data into clear insights to support decision-making. My expertise spans SQL (T-SQL, PL/SQL), Python, Power BI, DAX, and data modeling, with a strong focus on retail performance, assortment optimization, and cross-functional collaboration with data science, IT, and merchandising teams.

I hold a Bachelor's Degree in Digital Communication from the University of Milan, combining technical and analytical skills with a strong understanding of digital systems and information technologies.