Ma.Verónica Hernández T.

Product Manager with experience across Hardware, Software, Appliances, and Retail, in both B2B and B2C domains. 

I have developed my skills in leading agile, design-thinking product development with a user-centric approach. 

Living and working in diverse countries such as Ecuador, Spain, Germany, and Switzerland has instilled in me a deep appreciation for cultural diversity and the ability to communicate and collaborate effectively with cross-functional teams. 

My background in Product Design brings a unique perspective to product development, combining both technical and creative expertise that not only meet user needs but also look and feel great. 

I am absolutely passionate about creating a great culture of collaboration and leveraging design to drive innovation and business success.

Global Product Manager - MX High end mice and keyboards

Logitech | Hardware, Software | June 2021 - Present | Lausanne

• Successfully developed & launched the new generation of Logitech’s flagship mouse - MX Master 3S
  • Led the development of innovative features, such as a quieter click technology, higher resolution sensor and customization via the Logitech Options+ software
  • Selling now above targets, more than 1M units per year, with 4.7 stars rating on Amazon.
• Drove the development of the latest iteration of Logitech's best-selling keyboard - MX Keys
  • This new generation is on track to launch later this year, combining hardware & software features.
• Coordinated activities between Engineering (HW & SW), Design (ID, UX), Marketing and Finance 
  • Ensuring that new products are developed with the right level of experience, technical features and delivered according to plan (time, budget)
• Conducted user tests and market research to identify user needs, trends, opportunities, and competitive landscape
• Creation of training materials for marketing and customer care teams 
• Collaborated with sales & marketing teams on go-to-market to ensure successful product launches.
• Take charge of developing reporting presentations for Comex review and team alignment.
• Presented MX's new products to over 20 journalists in Paris and Berlin through in-person PR product presentations, and to a global audience through virtual presentations via Zoom.

Project Manager

Apetito delivery | Software, Hospitality | Jan 2020 - Mar 2021  | Ecuador - Bremen Germany

• Conducted market research and analysis for a food delivery business serving hospital workers, identifying trends, opportunities, and threats. 
• The resulting insights helped to save a local restaurant business and meet the needs of its target audience.
• Established partnerships with delivery apps to expand its reach

Product marketing manager 

PRETTL Beteiligungsholding | Jan 2018 - Jan 2020 | Stuttgart -Germany

• Developed and executed targeted product marketing strategies for various companies within the group, ranging from kitchen appliances to power generators. These strategies were specifically tailored to the French and Spanish markets, resulting in increased sales and revenue for the organizations.
• Translated the company's unique value proposition into creative and impactful sales assets, such as catalogs and videos.
• Utilized extensive experience in consumer insights to successfully develop new product catalogs for the Prettl Group’s companies, incorporating a deep understanding of branding and marketing strategies tailored to the German, French, and Spanish markets.

Achievements: 

• As head of the Prettl 'Innovation Hub' in Barcelona, I led a collaborative effort with Pompeu Fabra University and students from the 'Master of Research for Design and Innovation' program to develop five projects of innovative products development and services, specifically related to power generators, kitchen appliances, and solar panels.
• Identified a customer opportunity in Spain & prepared the study that was accepted and implemented, leading to an annual contract of +200K EURO sales. 

Service Designer

Gaßmann und Seidel  | Software, Service | Apr 2016 - Dec 2017 | Stuttgart - Germany 

• Developed customer interaction designs for the recovering management area software
• Collaborated with engineers to ensure designs are technically feasible 
• Continuously iterated on designs based on user feedback and usability testing
• Built new features within our existing customer service.

Achievements:

Implemented improvements in the in-house built software, resulting in a significantly improved service experience for the customers, as evidenced by their high satisfaction ratings. 

The enhancements have enabled a faster, more efficient, and more personalized service, which has contributed to increased customer satisfaction and loyalty.

Customer experience strategist B2B

TheFork | Software, Service | Apr 2014 - Sep 2015 | Barcelona - Spain 

• Formulated a strategic customer roadmap outlining actionable steps to address pain points and capitalize on opportunities to improve the customer experience.
• Analyzed B2B customer journeys to identify any root causes of dissatisfaction or inefficiencies, and designing and implementing solutions to improve the overall experience.

Area Visual Merchandiser for Spain and Portugal

Petit Bateau - Group Yves Rocher RETAIL | Jan 2012 - Mar 2014 | Barcelona Spain 

Exhibitions Manager - International trade shows

Native Blooms | Jan 2006 - Mar 2011 | Quito Ecuador

EDUCATION

   
Master in Research for Design

and Innovation 

2012-2013

Elisava school of design and

engineering of Barcelona (Universidad Pompeu Fabra)

Postgraduate Degree in Design Management

2011 -2012

BAU Barcelona school of design (Universidad de Vic) 

Bachelor in Product Design

2004 -2009

Universidad Católica del

Ecuador

COURSES

Software Product Management Certification

March 2023

International Software Product Management Association