Kim Albarran

Innovative Marketing Manager with extensive experience in developing and implementing marketing strategies,

managing social media channels, and conducting market research. Proven trac

DIGITAL MARKETING MANAGER (kimalbarran.ch) Lugano, Switzerland 06/2016 to date

Supported and helped entrepreneurs from various industries harnessing digital marketing for lead generation.

AVU Luxury Wines (Fabio Cattaneo): Crafted a digital marketing strategy facilitating inbound client acquisition.

- Oversaw in-house content creation to boost responsiveness, align brand identity, and optimize costs.

- Developed an SEM strategy blending SEO insights for enhanced natural and paid search outcomes.

- Strategized social media leadership to build audience awareness and trust.

TENACI Swiss Food Supplements: Identified opportunities and developed customer acquisition strategies.

- Implemented AI-driven automations systems to seamlessly convert prospects into loyal customers.

- Designed a state-of-the-art, responsive sales funnels and conversion tools compliant with GPDR.

- Established and managed social media profiles to attract potential clients.

DAHRA Luxury Flowers: Supported Maurizio Romano’s vision to solidify DAHRA as a formidable luxury brand.

- Developed custom AI-driven automations, enhancing customer acquisition through social media.

- Directed and generated state of the art content for brand awareness, & customer conversions.

- Formulated various targeted marketing campaigns for effective lead generation.

• PORTRAIT SCHOOL (portraitschool.ch) Lugano, Switzerland Chief Marketing Officer 03/2021 to date

First school dedicated to photographic portraiture, by leveraging A.I I rapidly developed all essential digital assets.

- Conducted a comprehensive market study, formulating a digital marketing strategy based on the insights.

- Crafted and executed an integrated SEM (SEO & SEA) strategy, enhancing both organic and paid traffic.

- Created and deployed a streamlined sales funnel, merging automation with CRM for efficiency.

- Led digital asset development & ad campaigns on Meta, enhancing lead generation.

LES SOLUTIONS INFORMATIQUES Nice, France Founder 11/2009 until 06/2016

IT solutions tailored to businesses, notably, I've assisted real estate agencies in developing web apps, websites.

- Managed and promoted E-Commerce across various platforms (Facebook, Google, Instagram).

- Enhanced online visibility through a blend of organic and paid strategies, utilizing both SEO and SEA.

- Rolled out a commercial employee monitoring tool to track & evaluate employee activities and performance.

- Offered specialized training on software suites like Adobe, MS Office, CRM tools and Google ads campaigns.

- Developed and managed responsive websites with E-commerce and E-mail marketing campaigns.

CAISSE D’EPARGNE (BANK) Antibes, France Client Consultant 02/2011 until 11/2014

Major French retail bank renowned for its comprehensive banking and insurance services.

- Oversighted clients’ portfolio performance, conducting reviews, and adjusting financial plans as necessary.

- Recommended suitable financial products (loans, investments, insurance), ensuring clear understanding.

- Assessed client finances, goals and risk to deliver tailored advice, ensuring satisfaction.

• BANKING & FINANCE BACHELOR

Study of financial systems, banking operations, investment strategies, financial planning, market dynamics, and

the regulatory environment governing financial institutions.

• BANKING CERTIFICATION

The certificate attests to the status of a practitioner with solid knowledge in the banking sector, in-depth

knowledge of the legislation.

• OTHER CERTIFICATIONS

Video Content (Adobe Premiere Pro CC, Adobe After Effects CC, Final Cut Pro) Graphic Content (Adobe Photoshop

CC, Adobe Lightroom CC) Digital Marketing (Dreamweaver, Google Ads, Google Analytics, SEO, SEM, SEA, Other

Machine Learning, HTML, Google Cloud Platform, Microsoft Excel,